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BD (Becton, Dickinson and Company) develops medical technology for healthcare providers, laboratories, and patients worldwide. Its portfolio spans medication management, drug delivery, surgical care, cervical cancer screening, laboratory services, and infection risk management. The company also delivers clinical insights designed to support safer, more efficient care and better patient outcomes. BD’s work combines healthcare technology, manufacturing, and service capabilities across areas of global health and sustainability.
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Content Marketing Associate, GalaFLEX

Create SEO, social, and CMS content for BD’s GalaFLEX medical technology portfolio. Support surgeon education, omnichannel campaigns, and regulated MLR review.

USUnited StatesRIRhode IslandRemoteFull-timeJuniorMiddleEnglish RequiredContent Marketing Manager
AEM

Description

  • Create and refine digital and omnichannel content that supports surgeon education and commercial growth for BD’s GalaFLEX portfolio.
  • Turn complex clinical and product information into clear, audience-focused stories for plastic surgeons.
  • Use messaging hierarchy, layout, and readability principles to shape content.
  • Contribute to creative briefs, outlines, assets, templates, and collaboration with designers.
  • Apply SEO and AI-era content practices, including keyword updates, on-page optimization, schema and content tagging, and internal links.
  • Maintain the social calendar, produce and schedule posts, and monitor community engagement.
  • Collect social performance data, identify insights, and assist with reporting.
  • Maintain and update content in CMS tools such as AEM.
  • Build and refresh pages on galaflex.bd.com, update metadata, perform quality checks, and monitor launches.
  • Develop working knowledge of BD’s marketing technology tools, including Marketo, ClickUp, Optimizely, Knack, AME, and Figma.
  • Align campaign schedules, deliverables, and content requirements across teams.
  • Work with product marketing, digital, UX, MLR, PR, legal and regulatory teams, and agency partners.
  • Prepare content for MLR review and approval, tracking workflow status, versions, and records.
  • Keep content libraries organized and maintain version control and compliance records.

Requirements

  • Bachelor’s degree in marketing, journalism, communications, public relations, or a related field.
  • At least two years of experience in content marketing, digital marketing, or a related role.
  • A portfolio or links to two or three relevant samples showing strong writing, content creation, brand storytelling, and, where applicable, content design and messaging hierarchy.
  • Strong writing, editing, and content development skills.
  • Ability to create sophisticated, engaging content for premium or luxury markets.
  • Knowledge of content marketing and agency practices.
  • Basic knowledge of digital content, SEO, and social media practices.
  • Ability to handle multiple tasks, meet deadlines, and collaborate in a matrixed environment.
  • Ability to adapt to ambiguity, changing priorities, and evolving business needs while maintaining quality and compliance.
  • Demonstrated ownership and accountability.
  • Ability to work in regulated healthcare and follow governance, accessibility, editorial, brand, and compliance standards.

Benefits

  • The posting indicates a remote work arrangement.
  • Flexible workplace options and work-life balance are emphasized.
  • Learning, growth, and development opportunities.
  • A culture that supports in-person collaboration, learning, progress, and success.
  • Workplace accommodations related to COVID-19 are considered in accordance with applicable law.

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