The Ohio State University, Main Campus
The Ohio State University, Main Campus
1 – 10 Employees
Education
The Ohio State University, Main Campus is a public research university in Columbus, Ohio, founded in 1870. Its academic community spans undergraduate, graduate, and professional education, alongside research initiatives and partnerships that connect students, faculty, and industry collaborators. The university also supports campus life through academic, recreational, and wellness services, while promoting community involvement, leadership development, and an inclusive experience across its Ohio campuses.

Content Manager, College of Nursing - Ohio State (Hybrid)

Lead strategic content for Ohio State’s College of Nursing, supporting communications, enrollment, research visibility, and reputation. The role combines writing, editing, SEO, audience insights, and integrated campaign planning across digital channels.

Description

  • Shape and deliver content and editorial strategies that support College of Nursing and Ohio State marketing and communications priorities
  • Find and develop content opportunities that advance enrollment, reputation, research visibility, and organizational objectives
  • Create stories highlighting students, faculty, research, academic programs, clinical experiences, alumni, and the college’s impact
  • Write, edit, and improve content for websites, news, email, social media, marketing campaigns, newsletters, and related communications
  • Use audience-focused judgment to select appropriate content, messaging, formats, and channels
  • Direct editorial planning and contribute to content calendars and integrated marketing campaigns
  • Use SEO principles, search intent, and content optimization methods to improve digital content
  • Turn complex academic, research, and healthcare subjects into clear and accessible content
  • Partner with designers, multimedia producers, marketing and communications teams, and other stakeholders
  • Investigate audience needs, markets, industries, and effective content practices
  • Assess content performance with audience insights, analytics, and metrics, then identify opportunities for improvement
  • Define and champion editorial standards and practices consistent with Ohio State’s brand
  • Offer editorial direction and specialized content expertise
  • Build agreement among stakeholders and oversee complex content projects from initial concept to completion
  • Coach colleagues in content development, writing, editing, storytelling, and editorial strategy

Requirements

  • Bachelor’s degree or comparable experience
  • At least four years of relevant professional experience
  • Proven ability to create strategic, audience-focused content across multiple channels
  • Outstanding writing, editing, and storytelling capabilities
  • Ability to make complex information clear and engaging for varied audiences
  • Solid knowledge of content strategy, editorial planning, and digital communications
  • Capacity to manage complex projects and competing priorities independently
  • Strong skills in collaboration, consultation, and relationship building
  • Background in higher education, healthcare, or another complex institutional setting
  • Experience supporting enrollment marketing or student recruitment communications
  • Experience with SEO, web content optimization, and content performance analysis
  • Experience using audience research, analytics, and industry knowledge to guide content strategy
  • Familiarity with Drupal or another content management system and Salesforce Marketing Cloud
  • Successful completion of a background check
  • A drug screen or physical examination may be required after an offer

Benefits

  • Regular position
  • First-shift schedule
  • 40 scheduled hours each week
  • Hybrid work arrangement

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