Amplify develops K–12 education technology and curriculum designed to support literacy, mathematics, and science instruction. Its portfolio spans core programs such as Amplify CKLA, Amplify ELA, and Amplify Science; assessment and intervention tools including mCLASS, Boost Reading, and Boost Math; and digital mathematics resources through Amplify Desmos Math. The company also provides tutoring and professional learning resources, bringing research-informed instruction, including the Science of Reading, into digital tools used by schools, teachers, and students.
Associate Manager, Performance Marketing
Lead paid media, analytics, and digital campaign execution for Amplify’s K–12 literacy, math, and science products.
United States$75,000 – $83,000 / year
RemoteFull-timeJuniorMiddleEnglish RequiredPerformance MarketingDescription
- Develop digital marketing materials, including email campaigns, advertisements, forms, landing pages, and marketing automation workflows.
- Support digital marketing strategy, campaign planning, and cross-functional initiatives that advance acquisition goals.
- Manage paid media placements by tracking performance, optimizing campaigns, and recommending practical improvements.
- Use project management platforms to coordinate digital campaigns through planning, execution, and completion.
- Help manage partnerships with external digital marketing vendors and service providers.
- Track and report campaign performance, including MQL-to-SQL conversion, through attribution and analytics platforms.
- Share performance insights and data-backed optimization recommendations to guide ongoing improvements and reinvestment decisions.
- Contribute to the growth of direct reports while supporting team and organizational priorities.
- Apply approved AI tools to improve marketing workflows, operational efficiency, and shared team knowledge.
- Partner with marketing leaders, content marketers, and product marketers to create campaigns and assets for Science, Math, and Amplify Classroom products.
Requirements
- Bachelor’s degree in a relevant field.
- At least three years of experience in marketing, communications, or a related discipline.
- Experience working with marketing CRM platforms and analytics tools.
- Proven ability to build digital campaigns with defined KPIs and measurement plans.
- Collaborative working style suited to data-driven, team-oriented environments.
- Experience with HubSpot and Salesforce.
- Experience using a content management system.
- Familiarity with paid social channels such as Meta, LinkedIn, and Twitter.
- Understanding of fundamental marketing principles and digital strategy.
- Proficiency with Google tools, including Google Analytics and Google Ads.
- Experience using project management software.
- Legal authorization to work in the United States.
- Successful candidates must complete a background check.
Benefits
- Performance bonus.
- 401(k) retirement plan.
- Health insurance coverage.
- Mental health support options.
- Basic life insurance.
- Paid time off.
- Parental leave.
- Access to professional development programs.
- Remote work arrangement.