Nordic Naturals is a consumer health company specializing in omega-3 fish and algae oils, vitamins, minerals, probiotics, and gummy supplements for people and pets. Founded in 1995, the company develops and manufactures products focused on purity, freshness, potency, and evidence-informed formulation. Its offerings reach customers through e-commerce, subscription programs, retail distribution, and dedicated professional and veterinary product lines.
Associate Brand Manager at Nordic Naturals - United States Remote
Support innovation, portfolio strategy, and integrated marketing for Nordic Naturals’ science-backed nutritional supplements. Help commercialize products and drive growth for its leading U.S. fish oil brand.
Description
- Support portfolio growth strategies that align with company objectives and brand priorities
- Evaluate syndicated data, retailer insights, consumer research, and internal sales results to identify opportunities and shape recommendations
- Propose portfolio improvements spanning SKU rationalization, pricing, packaging updates, and product lifecycle management
- Create new product concepts from initial ideation through commercialization under the stage-gate innovation process
- Coordinate cross-functional commercialization work covering packaging, positioning, claims, launch planning, and go-to-market execution
- Advance product renovation initiatives such as reformulations, packaging improvements, retailer exclusives, and line extensions
- Surface consumer insights, market trends, and whitespace opportunities to guide innovation and portfolio expansion
- Work with Brand Managers and agency partners on integrated campaigns, creative development, and media planning
- Support annual brand planning, promotional calendars, and retailer marketing programs
- Create product positioning, messaging, launch materials, and sales tools for digital, retail, practitioner, and eCommerce channels
- Keep marketing initiatives consistent with Nordic Naturals’ premium positioning and scientific credibility
- Adjust to changing business priorities and provide support wherever needed to meet team objectives
Requirements
- Required bachelor’s degree in marketing, business, or a related field; an MBA is preferred
- At least three years of experience in brand management, product management, product marketing, or category management
- Strong analytical capability
- Experience supporting new product innovation and stage-gate commercialization
- Sound creative judgment and experience contributing to integrated marketing campaigns
- Proven ability to lead cross-functional teams, influence stakeholders, and maintain project momentum
- Excellent interpersonal, communication, and presentation skills
- Strong organizational ability and capacity to manage several projects at once
- Proficiency with Microsoft Office, including advanced Excel and PowerPoint skills
- Experience in dietary supplements or consumer packaged goods is preferred
- Familiarity with syndicated market data platforms such as SPINS, Circana, or Nielsen is preferred
- Collaborative approach, comfort working in a fast-paced and ambiguous environment, and ability to create structure when needed