97th Floor
97th Floor
51 – 200 Employees
ConsultingeCommerceMarketing
97th Floor is a marketing agency founded in 2005 that helps startups, growth-stage companies, and Fortune 500 organizations improve how they attract and convert customers. Its work spans search engine optimization, content creation, advertising, design, and broader marketing strategy, with campaigns tailored to each client’s growth goals. The agency brings together performance-focused marketing with an emphasis on empathy, innovation, and sustainable profitability.

Advertising Strategist – Lehi, Utah (Hybrid)

Develop and optimize paid advertising campaigns across Google, Meta, LinkedIn, Reddit, and other platforms for 97th Floor clients. Conduct audience research, test creative and messaging, and guide clients on campaign strategy and performance.

Description

  • Develop advertising strategies with content marketers, designers, and account directors
  • Determine effective messaging and channels for target audiences
  • Build and manage campaigns across Google, Meta, LinkedIn, Reddit, and other advertising platforms
  • Research keywords and target audiences
  • Monitor accounts, run A/B tests, and refine campaign strategies to improve results
  • Communicate with clients about strategy, execution, and progress
  • Understand client business models and financial drivers to guide strategic decisions
  • Identify campaign performance problems and develop corrective action plans
  • Apply new information and training to client accounts
  • Maintain current strategic and technical knowledge of marketing trends, economics, business strategy, and platform updates

Requirements

  • A bachelor's degree in marketing or a related field is preferred but not required
  • 1–2 years of experience managing advertising campaigns
  • Demonstrated ability to achieve key advertising metrics through campaign strategy and execution
  • Strong analytical ability and exceptional attention to detail
  • Excellent written and verbal communication skills
  • Strong troubleshooting, analytical, and problem-solving capabilities
  • Self-directed approach and commitment to continuous learning in a changing environment
  • Experience using at least 2–4 advertising platforms, such as Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Twitter Ads, Google Analytics, or Google Tag Manager
  • Proficiency with Google Workspace, particularly Google Sheets

Benefits

  • Healthcare coverage
  • Medical coverage paid at 75% for employees and 50% for dependents
  • Dental coverage paid at 75% for employees and 50% for dependents
  • Vision coverage paid at 75% for employees and 50% for dependents
  • Employer-paid life insurance covering 1x salary, up to $350,000
  • Health Savings Account with up to a $150 monthly employer match
  • Flexible Spending Account option for dependent care
  • 401(k) plan with up to a 4% company match
  • Results Only Work Environment (ROWE)
  • No vacation policy or time tracking, with a focus on results
  • Twelve consecutive weeks of paid parental leave for primary caregivers
  • Six consecutive weeks of paid parental leave for secondary caregivers
  • 97th Floor Library with requested book purchases and library access
  • Online training and local conferences covered, plus approved travel for occasional out-of-state events
  • On-site gym with 24/7 access, lockers, and showers
  • Thanksgiving Point corporate pass
  • Sundance corporate pass for winter and summer activities

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