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Fullscript
Fullscript
201 – 500 कर्मचारी
लॉजिस्टिक्सविनिर्माणस्वास्थ्य सेवा
Fullscript builds a healthcare platform that helps practitioners coordinate whole-person care. It brings lab testing, supplements, and clinical tools together so providers can create personalized patient plans, share evidence-based templates, and support patients in following their care routines. Wholesale supplement ordering and integrations with electronic health record systems also help practitioners manage these workflows in one place.
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कंपनी की नौकरियाँ

Senior Digital Marketing Specialist

Lead paid search, social, and programmatic customer acquisition for Fullscript’s healthcare technology platform. Manage substantial budgets, experimentation, performance analytics, and agency relationships.

CAकनाडा
$90,000 – $1,20,000 / वर्ष
रिमोटपूर्णकालिकवरिष्ठआवश्यक भाषा: अंग्रेज़ीडिजिटल मार्केटिंग

विवरण

  • Set paid digital strategy for search, social, and programmatic channels.
  • Manage substantial media and experimentation budgets.
  • Plan, launch, and refine paid customer acquisition campaigns.
  • Improve and troubleshoot campaigns across the marketing funnel.
  • Use DSPs, Meta, Google Ads, and Microsoft Ads to support growth objectives.
  • Test new channels, tactics, and formats, then identify what to scale.
  • Assess paid performance through incrementality tests, first-party data, and offline conversion tracking.
  • Address signal loss and healthcare advertising restrictions.
  • Translate large data sets into recommendations that improve efficiency and return on investment.
  • Work with marketing, creative, and data teams while overseeing external partners.
  • Coach junior colleagues.
  • Build effective relationships with external partners and cross-functional stakeholders.
  • Advance paid digital work through AI tools and automation.
  • Streamline reporting, analysis, creative testing, and campaign processes through automation.
  • Track media delivery, invoices, investments, and forecasts.
  • Contribute to departmental profitability and campaign efficiency.

आवश्यकताएँ

  • Bring at least seven years of experience managing paid digital campaigns.
  • Have hands-on experience with Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms.
  • Have managed annual paid media budgets of $5 million or more.
  • Know the digital advertising landscape, particularly in the US and Canadian healthcare markets.
  • Have experience across paid search, paid social, and programmatic display.
  • Have written and tested performance advertising messages.
  • Use Google Sheets and Slides at an advanced level.
  • Bring strong analytical skills and the ability to work with large data sets.
  • Demonstrate strong numeracy and literacy.
  • Communicate effectively and collaborate across teams.
  • Have experience managing budgets, invoicing, and margins.
  • Bring healthcare experience across B2B and B2C.
  • Have experience with A/B testing and testing frameworks.
  • Be familiar with Google Analytics and Looker Studio.
  • Have developed and delivered marketing strategies for multi-product platforms serving SMB and enterprise customers.

लाभ

  • Flexible paid time off.
  • Competitive compensation.
  • RRSP/401(k) matching.
  • Premium benefits package.
  • Customizable coverage.
  • Paramedical services.
  • Health spending account.
  • Discounts on Fullscript wellness products.
  • Ongoing learning opportunities.
  • Training budgets.
  • Company-wide learning programs.
  • Hybrid and remote work flexibility.

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