Boon Edam USA उन सुविधाओं के लिए सुरक्षित प्रवेश प्रणालियाँ बनाती और उनका सहयोग करती है, जहाँ नियंत्रित और विश्वसनीय प्रवेश आवश्यक होता है। इसके उत्पादों में सुरक्षा और घूमने वाले दरवाज़े, इंटरलॉकिंग मैनट्रैप पोर्टल, ऑप्टिकल, पूरी ऊँचाई वाले और ट्राइपॉड टर्नस्टाइल, तथा ADA-अनुरूप प्रवेश द्वार शामिल हैं। कंपनी रखरखाव समझौतों, प्रतिस्थापन पुर्ज़ों, रेट्रोफिट, तकनीकी सहायता और प्रशिक्षण के माध्यम से स्थापित प्रणालियों का भी सहयोग करती है, साथ ही प्रवेश-नियंत्रण और बायोमेट्रिक परिवेशों के साथ एकीकरण प्रदान करती है। इन समाधानों का उपयोग कॉर्पोरेट मुख्यालयों, डेटा केंद्रों, शैक्षणिक संस्थानों और वितरण केंद्रों जैसी जगहों पर किया जाता है।
Regional Marketing Director – Boon Edam USA, Onsite in North Carolina
Lead marketing strategy, demand generation, and brand alignment across the Americas for Boon Edam USA’s global entry solutions business. Drive pipeline growth through regional campaigns, account-based marketing, events, and sales enablement.
विवरण
- Build and execute the Americas marketing strategy and annual plan
- Set priority markets, segments, audiences, campaigns, budgets, and performance indicators
- Advise Americas leadership on marketing strategy and contribute to executive planning sessions
- Turn business priorities into coordinated internal communication plans
- Own trade show, conference, demonstration, and customer event programs, including messaging, logistics, lead capture, follow-up, budgets, and reporting
- Link Americas operations with Group Marketing by adapting global strategy, campaigns, and positioning for regional execution
- Protect Boon Edam’s premium positioning and uphold consistent global brand standards
- Direct regional demand generation and account-based marketing initiatives
- Work with Sales on priority accounts, markets, and commercial opportunities
- Equip the buying journey with campaigns, content, communications, and sales tools
- Adapt global product positioning and go-to-market strategies for the Americas
- Coordinate regional product launches, campaigns, sales enablement, and internal communications
- Direct marketing activity across North and South America while managing agencies and partners
- Lead activation across content, digital channels, events, trade shows, public relations, and industry partnerships
- Create thought leadership, customer stories, case studies, and campaign materials
- Develop market intelligence and track customers, competitors, trends, investment, lead quality, conversion, and pipeline contribution
- Present performance results and marketing insights to Americas leadership, Group Marketing, and internal stakeholders
- Lead, coach, and prioritize marketing staff while supporting hiring, onboarding, development, feedback, and collaboration
आवश्यकताएँ
- Bachelor’s degree in Marketing, Business, Communications, or a related discipline
- At least 8 years of progressive marketing experience, ideally in B2B, industrial, manufacturing, building products, security, or a comparable technical sector
- Substantial experience in regional or field marketing, demand generation, account-based marketing, or integrated campaign management
- Demonstrated success creating marketing strategies and annual plans tied to commercial goals
- Demonstrated ability to manage integrated campaigns, budgets, events, product launches, and sales enablement programs
- Strong knowledge of digital marketing, CRM, marketing automation, audience segmentation, lead management, and marketing analytics
- Experience overseeing agencies, suppliers, and cross-functional initiatives
- Ability to combine strategic judgment with hands-on delivery
- Commercially minded approach with the ability to convert business priorities into effective marketing activity
- Ability to operate effectively in a global organization while balancing brand consistency with regional market needs
- Strong project management capability and the ability to prioritize competing demands
- Willingness to travel regionally and internationally as needed, approximately up to 40%
- Preferred: experience marketing technical products or solutions through a consultative B2B sales model
- Preferred: experience in an international or matrixed organization
- Preferred: experience supporting multiple markets in a regional marketing role
- Preferred: experience with product marketing, go-to-market planning, and customer value proposition development
- Preferred: working knowledge of website content, SEO, paid search, social media, email marketing, and marketing analytics
लाभ
- Competitive pay with potential bonus
- Medical, dental, and vision coverage
- Medical premiums fully paid by the company for employees and their families
- Life insurance
- 401(k) plan with company match
- Generous paid time off and company holidays
- Maternity and paternity leave
- Short- and long-term disability coverage
- Employee assistance programs
- Internal training and career development opportunities