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Journeys महिलाओं, पुरुषों और बच्चों के लिए अपने ऑनलाइन स्टोर और भौतिक खुदरा स्थानों के माध्यम से जूते और एक्सेसरीज़ उपलब्ध कराने वाला खुदरा विक्रेता है। इसके उत्पाद संग्रह में UGG, adidas, New Balance, Converse, Vans, Birkenstock और Timberland जैसे ब्रांडों के स्नीकर्स, बूट्स, कैज़ुअल जूते और युवाओं के लिए उपयुक्त स्टाइल शामिल हैं। कंपनी ऑर्डर ट्रैकिंग, स्टोर पिकअप, रिवॉर्ड्स, टेक्स्ट मार्केटिंग और जूते के रुझानों व उत्पादों पर केंद्रित संपादकीय सामग्री के माध्यम से अपने खुदरा अनुभव को बेहतर बनाती है।
Marketing Copywriter, Journeys
Shape Journeys’ brand voice across campaigns, digital channels, and in-store experiences. Optimize youth fashion content for search, AI discovery, and retail performance.
विवरण
- Develop marketing copy for seasonal campaigns, email, social media, digital ads, video, e-commerce, blogs, search, and in-store channels.
- Track changing search behaviors, including SEO/GEO, generative AI, large language models, and AI-powered search.
- Use search and AI insights to keep Journeys content relevant, useful, and easy to find.
- Work with E-commerce and Digital teams on brand strategy, customer journeys, conversion goals, and business objectives.
- Develop creative concepts for seasonal campaigns, including narratives, taglines, messaging frameworks, editorial ideas, and channel-specific storytelling.
- Help shape and maintain Journeys’ brand voice and copy standards.
- Research trends, competitors, culture, consumers, and search behavior.
- Turn youth culture, fashion, footwear, social, and digital trends into brand stories and marketing opportunities.
- Collaborate with designers, art directors, marketers, social teams, e-commerce partners, agencies, and other creative specialists.
- Review and strengthen copy from internal and external partners.
- Use performance data, analytics, search trends, and audience behavior to refine content strategy and messaging.
- Coordinate multiple projects and priorities while preserving creative quality, accuracy, and strategic alignment.
आवश्यकताएँ
- Bring at least three years of professional experience in copywriting, content, editorial, marketing, or a related field, ideally in retail, fashion, footwear, lifestyle, youth culture, or an agency setting.
- Write, edit, and tell stories exceptionally well, adapting voice and messaging for different audiences and channels.
- Understand SEO/GEO fundamentals and content optimization, including keyword planning, search intent, on-page practices, metadata, and organic performance.
- Know digital content channels such as social media, e-commerce, email, websites, paid media, and organic search.
- Connect creative concepts to consumer behavior, brand goals, and business outcomes through strategic thinking.
- Have a strong interest in youth culture, fashion, footwear, music, entertainment, creators, and emerging digital trends.
- Present creative ideas with confidence, explain the strategy behind them, and work with stakeholders at different organizational levels.
- Manage projects and deadlines effectively while balancing competing priorities in a fast-moving retail setting.
- Pay close attention to detail and maintain brand consistency and quality.
- Bring a clear perspective on brand voice, culture, and storytelling.
- Balance creative ideas with performance data, search behavior, and audience insights.
- Stay curious about how AI and large language models are changing search, content creation, and consumer discovery.
- Work collaboratively and help improve the work of teammates.
- Care about creating culturally relevant work that feels distinctively Journeys and matters to its customers.
- Think strategically about the broader content ecosystem.
लाभ
- Medical, dental, and vision coverage begins on the first day.
- 401(k) eligibility starts on day one, with a company match and options to roll over existing retirement accounts.
- 40% employee discount at Genesco-owned brands and retail concepts.
- Paid time off.
- Nine paid holidays and one floating holiday.
- Life and disability insurance.
- Flexible spending and health savings account options.
- Employee Assistance Program.
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