Adelaide is a marketing and advertising technology company focused on measuring media quality across omnichannel campaigns. Its platform uses attention metrics, including the AU score, to help advertisers and media owners understand how likely a placement is to capture audience attention and contribute to campaign effectiveness. These insights support more informed media investment and optimization decisions across channels.
Lead the data engineering function behind Adelaide’s AU advertising attention metric. Own the pipelines, infrastructure, and analytics integrations supporting its SaaS platform.