Octapharma develops and manufactures human protein therapies derived from plasma, serving patients with a range of medical conditions. Founded in 1983, the healthcare and biotechnology company operates in more than 100 countries. Its work spans research, production, and patient support, bringing together teams across the business to pursue shared goals.
Digital Marketing Manager, International Business Units
Lead digital medical marketing across Octapharma’s Haematology, Critical Care and Immunotherapy business units. Coordinate campaigns, platforms, analytics and support for affiliates.
Tavsif
- Support the three International Business Units in shaping and delivering digital medical marketing strategies.
- Plan, run and monitor campaigns across relevant channels with affiliates and Corporate Communications.
- Serve as the technical and operational contact for IBU content on global websites and digital platforms.
- Coordinate implementation and maintenance to meet approved content, brand standards, strategic goals and pharmaceutical regulations.
- Guide affiliates with strategic advice, practical assistance and hands-on training.
- Encourage use of global IBU digital solutions and support suitable local adaptations.
- Track, analyse and report performance indicators for digital initiatives.
- Turn performance data into recommendations to improve reach, engagement and results.
- Keep relevant IBU intranet pages and materials current.
- Adapt IBU-approved scientific and medical content for suitable digital formats and channels.
- Assist with newsletters, digital platforms, congresses, symposia and other IBU activities as needed.
Talablar
- Bachelor’s or master’s degree in digital marketing, marketing, business, life sciences, communications or a related field.
- Scientific, medical or life-science experience is an advantage.
- At least 3–5 years of relevant digital marketing experience, ideally in pharmaceuticals or another science-led, regulated healthcare setting.
- Strong knowledge of digital marketing tools and platforms.
- Experience with websites, digital platforms, customer journeys, analytics and tracking tools.
- Good understanding of SEO, SEM, GEO and AEO.
- Ability to manage several projects at once.
- Ability to coordinate cross-functional stakeholders and external agencies.
- Ability to deliver high-quality work within agreed deadlines.
- Combines strategic thinking with practical execution.
- Strong technical aptitude and visual judgement.
- Proactive, solution-oriented approach.
- Ability to turn scientific and medical information into effective digital solutions.
- Fluent English; additional languages are an advantage.
Imtiyozlar
- Market-related salary and benefits package.
- Access to internal and external employee and leadership training.
- Trainee programmes and digital solutions.
- Opportunity to influence outcomes and make a difference.
- Work with skilled colleagues in a relatively informal organisation.