201 – 500 Angajați
Sponsor pentru viza de lucrător calificatComerț cu amănuntulComerț electronicLogisticăRecom este un partener de comerț electronic axat pe Amazon, care dezvoltă strategii personalizate pentru branduri premium. Bazându-se pe experiența acumulată în zeci de categorii de produse, compania creează planuri de acțiune practice, adaptate nevoilor fiecărui brand, și colaborează cu organizația acestuia pentru a le pune în aplicare. Activitatea sa îmbină strategia de retail cu implementarea concretă pe Amazon.
Senior Vice President of Marketing at Recom
Lead brand, demand generation, and commercial alignment for Recom, an Amazon accelerator serving global brands. Build qualified pipeline and support new business growth.
Descriere
- Lead Recom’s marketing organization to strengthen brand preference, increase consideration, and generate qualified demand for new business.
- Align positioning, content, events, and demand generation with commercial priorities.
- Partner with Sales and Revenue Operations.
- Own marketing strategy, annual planning, budget allocation, and performance reviews in line with business priorities.
- Lead Brand and Product Marketing, Demand Generation, Creative, Content, and Events.
- Set clear ownership and coach the team.
- Define target segments, differentiation, and solution narratives with commercial leaders and customer-facing teams.
- Develop integrated campaigns spanning executive thought leadership, paid media, hosted events, and industry participation.
- Set shared funnel definitions, sales handoffs, and reporting with Sales and Revenue Operations.
- Manage agency relationships and evaluate marketing investment by qualified pipeline, conversion, and commercial outcomes.
- Collaborate with relevant marketing and commercial teams.
- Report to the Chief Growth Officer.
Cerințe
- Bring 12 or more years of B2B marketing experience, including leadership of integrated marketing functions.
- Show a track record of linking brand investment and demand generation to qualified pipeline and revenue.
- Have experience managing teams, agencies, budgets, and cross-functional priorities.
- Demonstrate strong executive communication, analytical judgment, and the ability to turn strategy into action.
- Bring experience in ecommerce, marketplace services, retail media, or technology-enabled services.
- Have marketed to premium brands and enterprise decision-makers.
- Understand account-based marketing and long-cycle commercial sales.
- Have built marketing capabilities in a growing organization.