Amundi este un administrator global de active, care oferă soluții de economisire și investiții investitorilor individuali și instituționali. Expertiza sa acoperă investițiile active și pasive, produsele de investiții responsabile, serviciile de consultanță și soluțiile bazate pe tehnologie. Echipele internaționale ale companiei activează în 34 de țări pentru a sprijini clienții și administratorii de economii și avere din întreaga lume.
Senior Marketing and Communications Manager, Amundi Technology
Lead product marketing, demand generation, events and communications for Amundi Technology. Develop go-to-market campaigns and content while coordinating internal communications in Dublin.
Descriere
- Deliver strategic, product marketing and communications projects for Amundi Technology from planning through execution.
- Shape go-to-market strategy, brand storytelling, content, lead-generation campaigns and event plans.
- Lead product marketing campaigns, including positioning, messaging, supporting evidence and launch plans.
- Craft stories and value propositions for consultants, clients and partners.
- Create sales resources such as playbooks, pitch decks, case studies, battle cards and training materials.
- Analyze markets and competitors, then recommend practical actions.
- Plan and produce email, website, social media, white paper, blog and video content.
- Coordinate the content calendar with the Digital Marketing Manager.
- Build and run email campaigns to generate and qualify leads.
- Connect campaigns with the new CRM system.
- Oversee industry, sponsored and Amundi Technology events, covering strategy, planning, logistics, communications, budgets and post-event measurement.
- Maintain consistent brand presentation across events.
- Lead internal communications about product updates, launches and company initiatives.
- Work with Product, GTM, R&D, Sales and Digital teams, senior leaders, stakeholders and vendors.
Cerințe
- Master’s degree or equivalent in business, marketing, communications or a related field.
- At least five years of experience in marketing, product marketing or communications.
- B2B software, fintech or asset management experience is strongly preferred.
- Demonstrated experience leading product marketing campaigns, events and demand-generation programs.
- Strong storytelling and content development abilities.
- Excellent written and spoken communication.
- Effective stakeholder and vendor management skills.
- Confidence working with senior executives and Sales and Product teams.
- Familiarity with marketing automation, CRM and analytics tools.
- Able to adapt, respond and prioritize in a fast-moving environment.
- Fluent English.