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Senior Cosmetics Creative Strategist
Lead video-first direct response advertising for Facelove’s global beauty e-commerce brand. Develop concepts, test creative, and improve paid growth across Meta and TikTok.
Descriere
- Develop direct response ad concepts for Meta, TikTok, and other paid channels, with a focus on conversion.
- Build angles, hooks, and messaging frameworks for mature female audiences.
- Turn product benefits into emotionally resonant ads that present a problem and its solution.
- Develop fresh concepts and refine ads that have already performed well.
- Assess creative performance through hooks, retention, CTR, CPA, and ROAS.
- Spot high-performing ads and identify the patterns behind them.
- Plan systematic creative variations to help successful ads scale.
- Prepare practical briefs for UGC creators and editors.
- Advise creators on tone, structure, objections, and delivery.
- Work with editors, media buyers, creators, founders, and brand and marketing teams.
- Research mature women’s personas, concerns, aspirations, fears, and purchase triggers.
- Track competitor activity and changes in the market.
- Use customer feedback and reviews to develop ad concepts.
Cerințe
- At least three years of experience as a direct-to-consumer creative strategist.
- A record of scaling physical product brands, such as supplements, beauty, footwear, or apparel.
- Strong experience in direct response advertising.
- A record of scaling video ad concepts on Meta or TikTok, supported by metrics such as spend, CPA, ROAS, and hook or hold rate.
- Strong command of video creative; static and native-only results do not meet the requirement.
- Experience managing a team pod, creator roster, or editing team.
- Ability to delegate work, surface bottlenecks early, and maintain tracking systems.
- Availability to dedicate 40 hours per week to one team.
- Ability to interpret hook rate, hold rate, CTR, CPC, CPA, and ROAS independently.
- Familiarity with structured creative iteration across format, character, hook, body, and length.
- Strong copywriting instincts for hooks, headlines, and calls to action.
- A balance of data-led analysis and creative judgment.
- Ability to work quickly, test promptly, and learn from results.
- Skills in creative concept development and angle creation.
- Direct response copywriting skills.
- Performance analysis and creative iteration skills.
- Clear briefing and communication skills.
- A strong sense of ownership.
Beneficii
- Competitive pay.
- Reliable, on-time payments.
- The chance to work with a fast-growing global e-commerce brand.
- Opportunities for long-term growth.