Essity este o companie globală din domeniul igienei și sănătății, care dezvoltă produse și servicii pentru îngrijirea consumatorilor, nevoi medicale și igienă profesională. Portofoliul său sprijină bunăstarea de zi cu zi în domeniul sănătății, al producției și pe piețele de consum conexe. Essity se concentrează, de asemenea, asupra sustenabilității prin aprovizionare responsabilă, reducerea deșeurilor și eforturi de diminuare a impactului asupra mediului al operațiunilor și produselor sale, alături de un angajament declarat față de diversitate, echitate și incluziune.
Senior Brand Manager, Libero – Gothenburg Hybrid
Lead Libero’s brand strategy, innovation, and marketing activation across the Nordic markets for Essity. Drive growth, profitability, and market share across the brand’s well-being product portfolio.
Descriere
- Own the Libero brand agenda and monitor regional performance across Nordic markets
- Connect local commercial teams with regional brand and marketing functions
- Lead marketing activation initiatives across the Nordic region
- Partner with Sales and Customer Marketing to improve growth, profitability, and market share
- Take new innovations from development to successful market introduction
- Manage assortment priorities, pricing, phase-in and phase-out activities, and new business opportunities
- Create and review annual activation and business plans against targets and KPIs
- Convert brand and product strategies into consistent market activation plans
- Direct brand and innovation launches from planning and trade presentations through execution
- Evaluate launch performance and introduce corrective measures where needed
- Use consumer and customer insights to identify opportunities for growth
- Supply local-market input for communication toolkits, innovation plans, and business cases
- Report to the Marketing Manager in Gothenburg
Cerințe
- Bachelor’s degree in Marketing, Business Administration, or a related discipline
- Substantial experience in marketing, marketing activation, customer marketing, and/or sales
- Commercial orientation with a solid understanding of P&L
- FMCG experience is advantageous
- Proficiency with Microsoft Office, especially Excel
- Nielsen experience is an advantage
- Strong analytical capability and the ability to turn data and insights into practical recommendations
- Knowledge of brand P&L, consumer and customer insights, innovation launches, pricing, and assortment management
- Ability to convert strategy into measurable market execution
- Commercially focused with a strong consumer orientation
- Confidence making decisions and influencing stakeholders across functions
- Clear communicator who can establish trusted partnerships
- Strategic thinker with a strong focus on delivery
- Fluent English
- A Nordic language is an advantage
- Willingness to travel, particularly within the Nordic countries
Beneficii
- Work in a collaborative, transparent environment
- Contribute to improved well-being and positive societal and environmental change
- Receive support and autonomy to develop professionally
- Take on challenging work centered on delivering business results