TradeLink este o companie de tehnologie și consultanță în domeniul logisticii, axată pe îmbunătățirea modului în care funcționează lanțurile de aprovizionare de la un capăt la altul. Platforma sa reunește gestionarea intervalelor de timp, gestionarea docurilor și a curților logistice, precum și gestionarea transportatorilor de mărfuri, pentru a coordona activitățile echipelor interne și ale partenerilor externi de logistică. Prin automatizarea fluxurilor de lucru de rutină și reducerea coordonării manuale, TradeLink ajută organizațiile din producție și logistică să lucreze mai eficient.
Senior Brand and Field Marketing Manager at TradeLink
Lead brand and field marketing for TradeLink’s AI-native logistics platform. Drive events, public relations, community building, brand positioning, and marketing-generated pipeline.
Descriere
- Represent TradeLink on stage, with customers, in the community, and in the public sphere
- Roll out and communicate the updated brand positioning across all channels
- Create event formats with customers and at customer sites
- Plan and deliver trade shows and conferences in partnership with Sales
- Launch customer webinars and reference-customer initiatives
- Build and continually grow a long-term community for logistics decision-makers
- Lead external communications
- Partner with the PR agency to increase visibility in industry and business media
- Brief and oversee external PR, design, and video partners
- Maintain the quality of all external marketing materials
- Manage the marketing budget
- Evaluate marketing performance through pipeline generation and customer relationships
- Collaborate closely with Sales, Product, and the CEO
Cerințe
- At least four years of B2B marketing experience focused on brand, field marketing, events, or communications
- Experience in industrial, logistics, or enterprise software environments is advantageous
- Ability to independently manage executive dinners, roundtables, and trade show appearances
- Proven ability to generate pipeline through these marketing formats
- Background in brand marketing, communications, or public relations
- Strong judgment for maintaining brand fit and consistency
- Experience managing agencies and freelancers
- Experience with budget ownership and oversight
- Confidence engaging with senior stakeholders
- Enjoyment of moderating events and discussions
- Organized, self-directed working style with clear prioritization
- Practical experience using AI tools in daily work
- Excellent written German and English
- Willingness to travel
Beneficii
- Help shape a fast-growing AI-native B2B logistics startup
- Work in small, focused pods with meaningful ownership of outcomes
- Influence product development, customer solutions, growth, and brand direction
- Use AI tools to amplify your impact
- Receive ongoing feedback through 360-degree reviews
- Access a personal development budget
- Work closely with an experienced management team
- Join a motivated and supportive team
- Be part of an inclusive and diverse culture
- Take part in virtual team events and memorable offsites
- Attend regular coworking sessions in Berlin and Munich
- Participate in a VSOP program tied directly to the company’s growth