TradeLink este o companie de tehnologie și consultanță în domeniul logisticii, axată pe îmbunătățirea modului în care funcționează lanțurile de aprovizionare de la un capăt la altul. Platforma sa reunește gestionarea intervalelor de timp, gestionarea docurilor și a curților logistice, precum și gestionarea transportatorilor de mărfuri, pentru a coordona activitățile echipelor interne și ale partenerilor externi de logistică. Prin automatizarea fluxurilor de lucru de rutină și reducerea coordonării manuale, TradeLink ajută organizațiile din producție și logistică să lucreze mai eficient.
Senior Brand and Field Marketing Manager
Lead TradeLink’s brand and field marketing for its AI-native logistics business. Develop customer events, public relations, community programs, and marketing that supports pipeline growth.
Descriere
- Bring TradeLink’s positioning to life across channels and maintain a consistent brand presence.
- Create event formats with customers and host them at customer locations.
- Plan TradeLink’s participation in industry events, trade shows, and conferences with Sales.
- Develop customer webinars and reference programs.
- Build a strong network of customer references.
- Create and grow recurring community programs for logistics decision-makers.
- Lead external communications in collaboration with the PR agency.
- Expand TradeLink’s visibility in trade and business media.
- Brief and oversee PR, design, and video agencies and freelancers.
- Maintain the quality of external communications materials.
- Manage the marketing budget and assess performance through pipeline and customer relationships.
- Partner closely with Sales, Product, and the CEO.
Cerințe
- Bring at least four years of B2B marketing experience, focused on brand, field marketing, events, or communications; experience in industry, logistics, or enterprise software is preferred.
- Have independently run executive dinners, roundtables, and trade show appearances, and be able to show the pipeline they generated.
- Bring experience in brand, communications, or public relations, with a strong sense of brand fit.
- Have experience managing agencies and freelancers and overseeing budgets.
- Be confident working with senior stakeholders and comfortable moderating events.
- Work in a structured, self-directed way and prioritize effectively.
- Use AI tools naturally in your day-to-day work.
- Write and communicate excellently in German and English.
- Be willing to travel.
Beneficii
- Take on meaningful work and ownership at a fast-growing, AI-native B2B logistics startup.
- Work in small, focused teams with influence over the product, customer solutions, growth, and brand.
- Join a work environment that combines AI-powered tools with human-led collaboration.
- Receive continuous feedback and participate in 360-degree reviews.
- Access a personal development budget.
- Work closely with an experienced management team.
- Join a motivated, supportive team.
- Be part of an inclusive and diverse culture.
- Take part in virtual team events and memorable offsites.
- Meet regularly for shared coworking in Berlin and Munich.
- Participate in a VSOP program with a direct share in company growth.