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Organic Creative Strategist, TikTok Shop — Remote in the United States
RYZE is seeking an Organic Creative Strategist to develop TikTok content and affiliate scripts for its mushroom coffee wellness brand. The role leads multi-account production and uses performance insights to improve creative strategy.
Descriere
- Track TikTok trends, sounds, formats, and creator behavior daily to identify opportunities for RYZE.
- Develop organic content strategies for multiple RYZE-managed TikTok accounts across branded and non-branded formats.
- Create concepts and scripts for organic TikTok videos, including hooks, structure, narrative, and calls to action.
- Prepare concept scripts and content briefs for TikTok Shop affiliates.
- Analyze top-performing affiliate videos to identify winning patterns and adaptable concepts.
- Coordinate content concepts with active promotions, product launches, and commission periods.
- Maintain a searchable library of proven affiliate concepts, hooks, and scripts.
- Lead production for additional TikTok accounts by briefing creators, directing shoots, and overseeing work from concept through post-production.
- Manage content calendars across multiple TikTok accounts.
- Work with editors and creators to ensure accurate execution and platform-native content.
- Test content angles, personas, and formats across accounts, then report results.
- Evaluate organic and affiliate video data to identify drivers of watch time, engagement, and click-through.
- Apply performance insights to the creative concept pipeline.
- Connect organic content strategy with affiliate performance objectives and GMV targets.
Cerințe
- At least two years of experience writing or developing TikTok content strategies.
- A portfolio showing trend adaptation in addition to content production.
- A demonstrated record of contributing to viral or high-performing TikTok content for a brand or as a creator.
- Strong scriptwriting skills, including native TikTok hooks, narrative arcs, and calls to action.
- Deep knowledge of TikTok Shop content mechanics, affiliate conversion, and sales-oriented video.
- Ability to work across branded and non-branded content approaches at the same time.
- Strong awareness of fast-moving trends and the ability to recognize when formats are gaining or losing momentum.
- Experience briefing or directing creators, editors, or production teams.
- Ability to use performance data to guide creative decisions.