Valtech este o agenție digitală globală care ajută organizațiile să îmbunătățească experiențele clienților și să își dezvolte afacerile digitale. Activitatea sa reunește tehnologia, marketingul, datele și inteligența artificială pentru a sprijini inițiativele comerciale, transformarea digitală a întreprinderilor și îmbunătățirea performanței de marketing. Cu echipe și birouri în întreaga lume, Valtech colaborează cu companii pentru strategii digitale, inovarea experiențelor și utilizarea practică a datelor în vederea construirii unor viitoruri digitale mai eficiente.
Marketing Automation Specialist (Remote, North Macedonia)
Manage Marketo campaigns, Salesforce data, workflows, testing, and analytics for Valtech’s global digital transformation and experience innovation work. Drive database growth, lead nurturing, personalization, and marketing automation initiatives within the MarTech team.
Descriere
- Handle Valtech’s daily database and marketing requests while delivering roadmap initiatives
- Build, improve, and launch marketing automation campaigns for database growth and lead nurturing
- Develop advanced workflows across marketing tools and platforms
- Assess campaign performance with relevant marketing and analytics tools
- Maintain accurate database and dashboard information
- Keep the database clean by following legal requirements and established best practices
- Apply advanced segmentation and personalization to improve conversion, customer journeys, and revenue
- Run A/B tests to support evidence-based decisions
- Coordinate with stakeholders worldwide on requests and roadmap delivery
- Lead Valtech’s marketing automation and AI initiatives within the MarTech team
Cerințe
- At least three years of experience using the Marketo marketing automation platform
- Advanced Salesforce CRM knowledge and hands-on experience
- Ability to investigate complex details, data, logs, and system configurations to identify root causes
- Upper-intermediate English proficiency
- Strong accountability, communication, collaboration, and time-management skills
- A strong interest in continually expanding business knowledge
- Familiarity with Optimizely Content Marketing Platform, LinkedIn Recruiter, LinkedIn Sales Navigator, Typeform, Optimizely CMS and Experimentation, Google Analytics, Hootsuite, TwentyThree, Bynder, Supermetrics, BigQuery, or Power BI is a plus
Beneficii
- Private health insurance
- Training and certification through an education program
- Wellbeing program
- Complimentary coffee, drinks, and snacks at work
- Company dinners
- Company events such as ski trips, go-karting, laser tag, wine tasting, picnics, and cooking classes
- Competitive salary
- 24 vacation days
- Annual company-wide events
- Challenging projects
- Honest feedback and an open feedback culture
- Reasonable accommodations throughout the interview process