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Mendix
Mendix
1.001 – 5.000 Angajați
Asistență medicalăConsultanțăIndustria prelucrătoare
Mendix dezvoltă o platformă low-code pentru aplicații de business, care ajută organizațiile să creeze și să livreze software folosind instrumente vizuale și funcții asistate de inteligența artificială. Mediul Studio Pro sprijină echipele care lucrează la aplicații complexe, iar capabilitățile platformei pentru integrare, guvernanță și conformitate conectează noile dezvoltări la sistemele existente și la inițiativele de transformare digitală. Mendix deservește organizații din domenii precum producția, sănătatea și serviciile financiare și colaborează cu parteneri tehnologici precum AWS și Red Hat.
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Locurile de muncă ale companiei

Industrial B2B Content Marketing Manager

Lead technical content for Siemens Digital Industries Software’s enterprise AI platform, spanning SEO, thought leadership, and demand generation. Use performance insights to grow qualified pipeline.

USStatele Unite ale Americii
102.500 $ – 184.500 $ / an
RemoteNormă întreagăNivel mediuSeniorLimbă Obligatorie: englezăManager de marketing de conținut
CloudWordPress

Descriere

  • Oversee blogs, articles, long-form pieces, video scripts, webinars, and social assets tied to product capabilities, audience needs, use cases, and pipeline goals.
  • Create and guide high-value assets such as how-to guides, research reports, solution briefs, and white papers.
  • Coordinate freelance writers, agencies, and other contributors, maintaining quality, consistency, and brand standards.
  • Build executive thought leadership programs through ghostwriting, podcast preparation, speaking opportunities, and bylined articles.
  • Develop content for industrial decision-makers, including vice presidents in engineering, supply chain, manufacturing, and operations.
  • Work with Product Marketing, Demand Generation, and partner teams to deliver content across the buyer journey.
  • Collaborate with subject matter experts, customers, product managers, developers, and data scientists.
  • Find content opportunities using search intent, competitor research, analyst insights, and feedback from sales and customers.
  • Adapt content for reuse across different channels and formats.
  • Support organic growth with keyword research, topic clusters, editorial planning, and on-page SEO.
  • Incorporate content into nurture programs, paid campaigns, and account-based marketing initiatives.
  • Coordinate distribution through owned and earned channels.
  • Optimize content for conventional search engines and AI-powered search and answer platforms.
  • Measure organic traffic, engagement, MQL contribution, pipeline influence, and revenue attributed to content.
  • Audit content to identify material for refreshing, consolidating, optimizing, or removing.
  • Experiment with headlines, calls to action, formats, and distribution approaches to improve results.
  • Apply performance analytics to strengthen content effectiveness and expand successful programs.

Cerințe

  • Bring at least four years of B2B content marketing experience, including two or more years serving industrial or engineering-focused audiences.
  • Write, edit, and tell stories exceptionally well, making complex technical subjects accessible to executive and business audiences.
  • Show a record of turning technical topics—including data pipelines, cloud architecture, observability, security, and enterprise technology—into compelling narratives.
  • Understand SEO fundamentals and have experience producing measurable organic growth.
  • Work effectively with subject matter experts and deliver strong content on schedule.
  • Be familiar with modern data platforms, cloud technologies, and concepts such as data lakehouses.
  • Understand industrial software, manufacturing or engineering technology, or related enterprise software markets.
  • Have experience marketing at scale to developers, practitioners, engineers, or other highly technical audiences.
  • Have hands-on experience with Salesforce, Marketo, Ahrefs, SEMrush, WordPress, or comparable marketing technology tools.
  • Provide a portfolio of technical content, such as long-form guides, white papers, executive thought leadership, and industry publications.
  • Bring a process-focused approach and experience creating or improving content workflows and operational processes.
  • Have experience using AI-enabled writing, research, and workflow automation tools to improve productivity and content performance.

Beneficii

  • Comprehensive benefits package.
  • Additional incentive compensation may be available where applicable.

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