AAADS este o agenție de marketing de performanță cu sediul în Köln, care colaborează cu afaceri de comerț electronic și alte companii pentru a-și îmbunătăți publicitatea digitală și parcursul clienților. Serviciile sale includ reclame pe Meta și Google, optimizarea pâlniei de conversie, producție creativă și consultanță în comerț electronic. Agenția urmează un proces în cinci faze, care cuprinde inițierea colaborării, cercetarea, lansarea campaniilor, implementarea conținutului și optimizarea continuă, cu raportare transparentă și colaborare strânsă cu echipele clienților. AAADS activează în consultanță și marketing, concentrându-se pe sprijinirea magazinelor online și a mărcilor direct către consumator să își dezvolte canalele digitale.
Creative Strategist, Meta Social Advertising
Shape high-performing Meta ads for AAADS, a performance marketing agency based in Cologne. Use creative insights and campaign data to guide hooks, scripts, and new concepts.
Descriere
- Create performance-focused concepts for Facebook and Instagram ads.
- Prepare briefs and scripts for UGC, motion design, and static assets for designers and external creators.
- Develop engaging hooks and storytelling concepts.
- Track hook rate, hold rate, CTR, and ROAS.
- Use performance data to inform decisions and develop new winning creatives.
- Monitor the market and competitors on an ongoing basis.
- Spot emerging trends on Meta and TikTok and adapt to them early.
- Work with the team to align creative development with media buying.
Cerințe
- Bring 2–3 years of relevant experience in creative strategy, paid social, or performance marketing.
- Agency experience or work with an in-house e-commerce team is preferred.
- Understand the Meta algorithm and its advertising best practices.
- Know what makes an effective ad and how to balance brand-building with performance goals.
- Analyze Ads Manager data and interpret shifts in key metrics.
- Work proactively and independently.
- Communicate fluently in German, both in writing and speech.
- Have a strong feel for precise copy that drives conversions.
- Include a portfolio or examples of creatives you have managed with your application.
Beneficii
- Permanent employment contract.
- Hybrid work from a modern office in central Cologne.
- Rooftop terrace, portafilter coffee machine, and beer tap.
- MacBook and high-quality work equipment.
- Flexible working hours.
- Work-from-home options.
- Urban Sports Club membership.
- Room for creative ideas and personal growth.
- Friendly working environment.
- Flat hierarchies.
- Team events.
- Dogs welcome in the office.