EVALAN dezvoltă sisteme IoT celulare pentru monitorizare la distanță și produse conectate. Activitatea sa cuprinde dispozitive, senzori, gestionarea datelor, algoritmi de procesare și interfețe utilizate pentru urmărirea activelor, măsurători biometrice și telemetrie în industrie, imobiliare, agricultură, sănătate și administrație publică. Compania lucrează cu clienți de la corporații mari și instituții guvernamentale până la firme de tehnologie mai mici. Contextul său sectorial include consultanță, logistică și producție.
B2B Content Marketer, WattMaestro (Hybrid, Netherlands)
Develop content strategy and generate B2B leads for WattMaestro, EVALAN’s energy management system for business customers. Work closely with sales to turn energy expertise into useful content.
Descriere
- Build and run a content strategy across LinkedIn, newsletters and blogs for large business energy users.
- Create written content and contribute to visual and video materials.
- Explain complex energy and installation topics in clear, persuasive content.
- Turn the technical team’s expertise and insights into content.
- Help develop and run social media campaigns and promote events.
- Improve the website as a conversion platform, including landing pages and lead flows.
- Set up and optimize HubSpot for lead follow-up, nurturing and marketing performance insights.
- Create and refine sales materials such as brochures, one-pagers and presentations.
- Identify and attend relevant trade fairs and conferences, including preparation and follow-up.
- Coordinate closely with the Sales Lead and commercial team to align marketing and sales.
- Support consistent, high-quality B2B lead generation and position WattMaestro as a trusted subject-matter authority.
Cerințe
- 2–4 years of experience producing B2B content.
- Strong writing skills and experience developing substantive content.
- Demonstrated experience with B2B lead generation.
- Comfort using tools such as Canva, Figma and AI tools.
- Video editing tools are a plus.
- An interest in or knowledge of the energy market or technology is preferred.
- Able to contribute strategically as well as develop content.
- Enjoys working directly with sales and is comfortable in a commercial setting.
- Excellent spoken and written Dutch and English.
Beneficii
- 24 days of annual leave, with the option to purchase additional days.
- A supportive, open and informal workplace in a fast-growing high-tech industry.
- A new office in Amsterdam’s Houthavens district.
- Additional benefits include an NS Business Card, home-working allowance, holiday pay, a 50% pension contribution, and free lunch, fruit and drinks.
- Flexible working hours and a hybrid work policy.
- Opportunities for personal development and taking initiative.
- Option to work part-time or on a freelance basis.
- Contribute to the energy transition and a more sustainable world.