Thrive Market ir uz dalību balstīts e-komercijas uzņēmums, kura mērķis ir padarīt veselībai un ilgtspējai draudzīgāku preču iegādi tiešsaistē pieejamāku. Tā piedāvājumā ietilpst pārtikas preces, ilgstoši uzglabājami produkti, personīgās higiēnas preces, uztura bagātinātāji, preces zīdaiņiem un mājdzīvniekiem, kā arī mājsaimniecības pamatpreces. Produkti ir sakārtoti atbilstoši tādām izvēlēm kā bioloģiska, bezglutēna, ar augstu olbaltumvielu un ar zemu cukura saturu bagāta diēta. Pakalpojums nodrošina arī plānotas piegādes un atkārtotus pasūtījumus, bet produktu standarti nepieļauj, piemēram, mākslīgus aromatizētājus, sintētiskos konservantus un ģenētiski modificētus organismus. Līdztekus mazumtirdzniecības platformai Thrive Market īsteno sociālās ietekmes programmas, kas nodrošina dalību cilvēkiem, kam tā nepieciešama, pieņem SNAP EBT un atbalsta veselīgas pārtikas un palīdzības katastrofu gadījumos iniciatīvas.
Remote Packaging Art Director at Thrive Market
Lead Thrive Market’s Owned Brands packaging strategy, guiding a team and maintaining brand quality from design through print. The role covers production, brand systems, cross-functional creative work, and print oversight.
Apraksts
- Set the creative direction and quality standards for packaging across Thrive Market’s Owned Brands.
- Lead packaging designers and production artists, providing regular feedback and coordinating with stakeholders.
- Keep packaging aligned with brand standards and a consistent visual identity.
- Assign projects and conduct mid-year and annual performance reviews.
- Set career paths and clear OKRs to support team growth and skill development.
- Coach designers and improve team processes and creative workflows.
- Work with photography, content, and merchandising marketing teams to set creative goals, packaging styles, and approaches.
- Partner with the Content team to establish packaging’s editorial direction.
- Create and maintain brand style guides and packaging standards.
- Oversee production from design through print, including mechanicals and printing practices.
- Review proofs and lead press checks on site or remotely.
- Support creative work for new products, including home goods, textiles, and specialty items.
- Research industry trends and consumer preferences.
- Improve the efficiency of the packaging design process.
- Prepare presentations, packaging mockups, and competitive analyses for leadership.
- Direct on-pack photography and give retouching feedback.
- Find ways to strengthen Thrive Market’s brand through packaging, printing, and branding innovation.
- Find ways to strengthen Thrive Market’s brand through packaging, printing, and branding innovation.
Prasības
- Bring at least five years of packaging design and art direction experience, with a strong brand development background; CPG, food, or wellness experience is preferred.
- Have at least two years of direct people management experience.
- Demonstrate experience leading creative teams through mentorship, performance reviews, and project delegation.
- Use Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.
- Understand print production, packaging substrates, and materials.
- Have built and maintained scalable packaging systems covering templates, modular layouts, typography, color, substrates, and component libraries.
- Have hands-on experience with proofing and on-site or remote press checks, including color matching, assessing print quality, and approving or rejecting proofs against brand standards and printer specifications.
- Have evaluated and implemented AI tools to improve team efficiency, including assessing suitability, quality, and risk and integrating approved tools into design and production workflows.
- Have directed on-pack product photography and provided retouching feedback.
- Bring a strong eye for design, typography, and color.
- Be able to create cohesive brand identities and maintain quality across multiple products.
- Work effectively with cross-functional partners in content, photography, product development, and merchandising.
- Organize multiple projects, schedules, and deadlines in a fast-paced environment.
- Understand current packaging, sustainability, and consumer behavior trends.
- Conduct competitive research and apply the findings.
- Communicate clearly in writing and verbally.
- Identify and resolve design inconsistencies and production issues.
- A bachelor’s degree in Graphic Design, Visual Arts, or a related field is preferred; equivalent professional experience may be considered.
- Be based in the United States throughout employment.
Priekšrocības
- Comprehensive medical, dental, vision, life, and disability coverage.
- Equity.
- 401(k) plan.
- Nine observed holidays.
- Flexible paid time off.
- Subsidized ClassPass membership with fitness classes and wellness and beauty experiences.
- Option to work from the company’s Playa Vista office.
- Free Thrive Market membership with an employee discount.
- Coverage for life coaching and therapy through the company’s mental health and well-being platform.
- Stock options.
- Health and wellness benefits.