„Hunt St“ – Australijoje veikianti įdarbinimo įmonė, padedanti mažoms ir vidutinėms įmonėms tiesiogiai pasamdyti darbuotojų iš užsienio. Įmonė derina kandidatų paiešką tokiose šalyse kaip Filipinai, Nepalas, Indonezija ir Indija su darbo skelbimų publikavimu, kandidatų atranka, pokalbiais ir teisine pagalba užtikrinant reikalavimus atitinkantį nuotolinį įdarbinimą. Vienkartinio paieškos mokesčio modelis sukurtas kaip skaidri alternatyva tradicinėms darbuotojų atrankos agentūroms, o procese daug dėmesio skiriama etiškam įdarbinimui, teisingam atlygiui, saugumui ir atitikties reikalavimams.
Senior Social Media Strategist
Lead paid and organic Facebook and Instagram strategy for healthcare clients, using creative direction and analytics to generate qualified leads. This senior contract role is remote from the Philippines.
Aprašymas
- Lead paid and organic Meta strategy for healthcare clients
- Create audience strategies, messaging frameworks, funnel plans, and content pillars aligned with client goals
- Build testing roadmaps and use performance insights to refine strategy
- Find ways for paid and organic activity to reinforce each other
- Track Meta platform updates, algorithm changes, and new features
- Plan and manage monthly Facebook and Instagram content calendars
- Write engaging, conversion-focused social content for healthcare audiences
- Shape community engagement plans and assess engagement, reach, follower growth, and content performance
- Guide the Meta Media Buyer on campaign goals, audience targeting, creative tests, funnel strategy, and budget priorities
- Assess campaign results and recommend optimisations
- Coordinate paid and organic campaigns throughout the customer journey
- Raise strategic recommendations and performance risks with the Marketing Manager
- Create campaign concepts informed by audience insights and performance data
- Write video scripts, advertising hooks, and creative concepts for Meta campaigns
- Brief and work with designers, videographers, photographers, and production staff
- Check creative assets before publication for strategic fit and Meta optimisation
- Refine creative using campaign results
- Keep advertising compliant with healthcare marketing regulations and Meta policies
- Create reporting that covers paid and organic Meta activity
- Share useful performance insights and recommendations with the Marketing Manager
- Contribute to client reports and strategy presentations
- Spot opportunities and risks early
- Create and maintain content planning and campaign workflows
- Write standard operating procedures for Meta strategy and content processes
- Keep documentation organised for team collaboration
Reikalavimai
- Bring at least five years of experience managing Facebook and Instagram marketing.
- Have agency experience serving Australian, US, or UK clients.
- Be experienced in managing multiple client accounts in a fast-paced agency setting.
- Have strong marketing experience with high-ticket, lead-generation businesses, such as healthcare, medical, dental, cosmetic, professional services, or similar fields.
- Show a record of creating Meta strategies that generate qualified leads and measurable business outcomes.
- Communicate exceptionally well in written and spoken English.
- Have written conversion-focused ad copy, video scripts, and creative briefs.
- Have led creative direction for designers, videographers, and photographers.
- Know Meta Ads Manager, Business Manager, Pixel, and Conversion API in depth.
- Understand Meta's paid and organic ecosystem.
- Have planned creative for Reels, Stories, Feed Ads, and other Meta placements.
- Be able to turn campaign data into actionable strategy.
- Be familiar with project management and content planning tools.
- Disclose any current ongoing roles or client work.
- List this engagement on LinkedIn as “Independent Contractor.”
Privalumai
- Work remotely from home.
- Manage time flexibly as an independent contractor.
- Join a supportive, collaborative work environment.
- Learn quickly and contribute to a range of marketing and administrative initiatives.