CrossFit, LLC is a fitness company behind a training program built around varied functional movement, nutrition and community accountability. Its offerings include Level 1 and Level 2 certificate courses, resources for people opening CrossFit gyms, and the international CrossFit Games, which brings competitive fitness to a global audience. CrossFit workouts are designed to be adaptable to individual needs while developing endurance, stamina and overall health.
Director of Community Marketing
Lead community marketing for CrossFit’s global network of Affiliate owners. Build growth strategies, practical resources, training, and acquisition campaign partnerships.
Aprašymas
- Launch a community marketing function for CrossFit’s global Affiliate-owner network.
- Create and deliver marketing strategies and tools for Affiliate owners worldwide.
- Work with the Channel team on email and social communications for Affiliates and their communities.
- Create and update the Marketing Playbook.
- Develop and deliver training to strengthen Affiliate owners’ marketing skills.
- Work with Country and Region managers to create resources and set a recurring training schedule.
- Coordinate with the Director of Growth Marketing on acquisition media campaigns.
- Share insights and campaign results with the GYM team.
- Gather Affiliate-owner feedback and use it to shape strategy and resources.
- Act as the main liaison between Marketing and the GYM team.
- Measure and report on marketing strategy and training effectiveness, adjusting based on data.
- Report to the CMO.
Reikalavimai
- Bachelor’s degree in marketing, business, or a related discipline.
- At least eight years of experience in marketing, community management, or a related area.
- A record of developing and implementing marketing strategies and training programs.
- Experience with global networks or distributed teams; fitness or wellness experience is preferred.
- Strong partnership skills and experience collaborating across functions.
- Leadership experience, including managing and developing teams.
- Thorough knowledge of marketing principles, strategies, and practices.
- Understanding of the fitness industry and the needs and challenges of Affiliate owners.
- Experience creating training and resources for diverse audiences across regions.
- Knowledge of feedback processes and how to use feedback in strategic planning.
- Ability to develop and execute long-term marketing strategies that support organizational goals.
- Excellent written and verbal communication skills for diverse audiences.
- Ability to analyze data and use it to guide decisions and refine strategies.
- Familiarity with marketing platforms, CRM systems, and data analysis software.
Privalumai
- Medical, dental, and vision plans.
- Discretionary paid time off to take breaks as needed.
- Flexible spending account.
- 401(k) plan with employer matching, vested from the first day.
- Reimbursement for a CrossFit gym membership.
- CrossFit course benefit.
- Partnership perks.