TIAA is a financial services and insurance company focused on retirement planning, wealth management, and long-term financial security. Its offerings include annuities, individual retirement accounts, investment management, and personalized financial guidance for individuals and institutional clients. Founded in 1918, TIAA combines retirement expertise with responsible investing and manages $1.2 trillion in assets, helping customers plan for dependable lifetime income and more confident financial futures.
Wealth Management Content Marketing Manager
Plan integrated campaigns that bring TIAA’s wealth and retirement content to priority audiences. Use audience insights and performance data to improve webinar promotion and other owned-channel programs.
Description
- Turn the Wealth Content team’s editorial strategy and roadmap into coordinated promotion plans for owned channels
- Select high-value articles, newsletter features, webinars and other content for promotion
- Plan integrated campaigns for the Wealth Content team’s webinar program
- Grow qualified webinar registrations, attendance and engagement, and encourage follow-up action
- Assess webinar results and refine future topics, formats, positioning and promotion plans
- Create messaging for specific audiences and programs
- Stay informed about the financial needs and work realities of physicians, professors and other priority groups
- Choose topics, formats, messages and promotional methods that connect with priority audiences
- Use performance data to recommend practical improvements to the Content Strategist and wider Wealth Content team
- Partner strategically with Field Marketing on institutional programs
Requirements
- At least five years of experience in content marketing, integrated marketing, audience development, field marketing, digital marketing or a related area
- Bachelor’s degree, or an equivalent combination of education and professional experience
- Experience planning integrated promotions across multiple content formats and stages of the audience journey
- Ability to turn audience insights and business priorities into clear messaging, program briefs and channel recommendations
- Strong analytical skills, including using performance data to assess content and improve future plans
- Excellent written and verbal communication skills
- Experience in financial services, wealth management, retirement, investments or another highly regulated industry
- Experience creating programs for physicians, academics, professors or other specialized professional audiences
- Experience marketing webinars or virtual events throughout the audience journey
- Hybrid Flex work arrangement
- Work is sedentary
Benefits
- Retirement program
- Health, wellness and work-life offerings
- Support for financial, physical and emotional well-being
- Learning experiences and development pathways
- Future-focused skills and AI tools