Hearst Health is the healthcare technology division of Hearst Communications, focused on supporting critical moments across a person’s health journey. Through businesses including FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MHK, and QGenda, it provides evidence-based clinical guidance, decision-support tools, and healthcare workforce management solutions. Its products are designed to help organizations deliver more informed, efficient care at scale.
Video and Social Media Manager
Create culture-shaping TikTok and Instagram content for Cosmopolitan and Seventeen, guiding video production, social strategy, and trend-led storytelling.
Description
- Build original video series designed for TikTok and Instagram Reels
- Manage video production from pitching and planning through editing and publication
- Work with editorial teams to find stories suited to engaging social video
- Propose creative ideas shaped by pop culture trends
- Track new TikTok and Instagram trends and turn them into timely content
- Shape video strategy for Cosmopolitan TikTok and Instagram Reels and Seventeen TikTok with the Social Media Director
- Film behind-the-scenes moments and create social video at editorial shoots, red carpets, live events, and other brand experiences
- Maintain social calendars to support timely, polished publishing
- Use platform performance and audience insights to refine strategy, publishing cadence, formats, and copy
Requirements
- Bring at least four years of experience in social media, social video production, or digital content creation
- Show a record of producing highly engaging short-form videos for TikTok, Instagram Reels, or similar platforms
- Have strong skills in shooting, editing, and producing short-form video in a professional media setting
- Know CapCut and short-form editing practices; familiarity with Adobe Premiere is a plus
- Have experience working with talent, creators, journalists, and cross-functional teams in fast-paced production settings
- Write strong captions and social headlines
- Experience with social publishing tools such as Sprinklr, Dash Hudson, Sprout Social, or similar platforms, and social analytics tools, is preferred
- Be comfortable covering live events, awards shows, and breaking cultural moments quickly and creatively
- On-camera confidence is a plus
- Work a hybrid schedule based in New York, NY, with four days per week in the office
Benefits
- Work alongside leading professionals in media, advertising, technology, fashion, lifestyle, and publishing
- Take part in training programs, immersive workshops, and industry events
- Flexible hybrid work arrangement
- Employee Resource Groups
- Medical, dental, and vision coverage starting on the first day
- 401(k) plan with a generous company match