waterdrop® is a food and beverage company focused on convenient hydration products for everyday use and active lifestyles. Its range includes dissolvable microdrink cubes, electrolyte and energy formulas, and reusable bottles, tumblers, and other drinkware. The brand sells through direct-to-consumer eCommerce and retail partners, with products positioned around zero-sugar, vitamin-fortified hydration. waterdrop® also supports repeat use through subscriptions and a mobile app designed to help customers build consistent water-drinking habits.
Social Media Manager – Vienna (Hybrid)
Lead social media for waterdrop’s sustainable hydration brand across Instagram and TikTok in a hybrid Vienna role. Create content, build communities, and optimize global organic campaigns.
Description
- Develop and deliver a social media strategy that strengthens brand visibility, engagement, and follower growth.
- Manage platform content calendars around seasonal initiatives, product launches, and key brand moments.
- Create polished visual and written assets, including images, carousels, Reels, and Stories.
- Work with internal creatives, external creators, and partners to develop and repurpose content.
- Produce engaging, brand-consistent captions, replies, and comments.
- Monitor follower activity daily and respond to comments and tags.
- Apply community management approaches to questions, feedback, and user-generated content.
- Measure performance and prepare weekly, quarterly, and campaign-level reports.
- Keep global social media guidelines current and useful for local teams.
- Coordinate with Paid Social to connect organic and paid content with campaign objectives.
- Investigate audience behavior, competitor activity, and Instagram trends.
- Translate research findings into wider content and marketing strategies.
Requirements
- Bring 2–3 years of demonstrated social media management experience with a major brand or organization.
- Have a strong working focus on Instagram and TikTok.
- Use social media management and analytics tools such as Meta Business Suite, TikTok Business Suite, swat.io, and Sprout Social.
- Work confidently with Figma, Adobe Photoshop, Adobe Premiere Pro, InShot, or CapCut Pro.
- Demonstrate excellent language and writing ability.
- Communicate in English at C1 level.
- Native-level German, Italian, French, Dutch, or Spanish is an advantage.
- Be comfortable both behind and in front of the camera.
- Create engaging short-form video from initial concept through final production.
- Analyze performance data and use it to refine content strategies.
- Stay current with industry developments and platform changes.
- Remain organized, work independently, and contribute effectively in a fast-paced, collaborative setting.
- Include a portfolio or work samples with the application.
- Submit application materials in English.
Benefits
- Access development opportunities within one of Europe’s fastest-growing e-commerce companies.
- Receive MyClubs sports vouchers.
- Use the in-house fitness center.
- Access an in-house company doctor.
- Receive Instahelp vouchers.
- Enjoy subsidized healthy meals at the in-house restaurant.
- Receive a discount on waterdrop purchases.
- Attend summer and Christmas parties.
- Join an international colleague community.
- Work from the newly built headquarters in Vienna, Austria.