Legends
Legends
Legends is a sports and entertainment company that helps clients design and deliver high-quality experiences across planning, sales, partnerships, hospitality, and merchandise. Its work combines consulting, marketing, and operational expertise for venues, brands, and other organizations in the sector. Legends also collaborates with partners such as ASM Global on initiatives including retail and stadium consulting, supporting tailored solutions across the sports and entertainment landscape.

SEO Specialist - London Hybrid

Lead SEO performance for a key market at Legends, a sports and gaming marketing company. Use large-scale data, AI experimentation, and automation to build more effective SEO workflows.

Description

  • Own SEO performance for a key market and set its strategic roadmap
  • Identify market opportunities and maintain competitive performance
  • Analyse complex data across large websites to establish patterns and priorities
  • Test AI and automation approaches to develop faster, smarter, scalable SEO workflows
  • Create and validate automation workflows for team adoption, including SEO quality assurance
  • Assess the impact of broader SEO changes across the portfolio
  • Turn analysis into clear, actionable strategic recommendations
  • Improve SEO operations at Legends by reducing repetitive manual tasks
  • Report directly to the Head of SEO
  • Complete interviews and present a take-home task to the team, Head of SEO, and Chief Gaming Officer

Requirements

  • Strong knowledge of SEO fundamentals, especially on-page optimisation
  • Working knowledge of technical SEO processes
  • Experience handling complex datasets
  • Ability to use data to identify patterns, diagnose issues, and find opportunities across large websites
  • Experience testing AI and automation to improve and streamline workflows
  • Confidence using SEO data and analysis to guide decisions
  • Ability to explain complex analysis clearly
  • Ability to challenge assumptions and influence stakeholders through evidence-based recommendations
  • Adaptability and ownership in a fast-paced environment with changing priorities
  • Openness to applying even if you do not meet every listed qualification

Benefits

  • Development opportunities across career levels
  • Flexible arrangements tailored to support work-life balance
  • Annual discretionary bonus
  • Paid annual leave
  • Office closure between Christmas and New Year's without using annual leave
  • Global Legends events
  • Broad global benefits and perks

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