Zillow operates a real estate marketplace that helps people discover homes, apartments, and other properties for sale or rent. Its platform combines property listings with practical tools for comparing options, estimating mortgage payments, and connecting with real estate professionals. Zillow also provides Zestimates, algorithm-generated estimates of a home’s market value, giving buyers, sellers, renters, agents, and brokers data to support real estate decisions.
Senior Web Marketing Specialist
Lead onsite marketing and conversion improvements across Zillow’s website and app. Use landing pages, experimentation, merchandising, and analytics to measure and improve performance.
Description
- Drive B2C onsite marketing programs across Zillow’s app and website.
- Build and optimize landing pages, merchandising placements, and conversion programs.
- Work with cross-functional partners to shape the Web Marketing roadmap.
- Run A/B and multivariate tests with tools such as Optimizely.
- Turn business needs into technical requirements.
- Build and deliver dashboards and reports with analytics partners.
- Use web analytics to find opportunities and measure optimization results.
- Quantify outcomes and share them with stakeholders.
- Record and communicate results, recommendations, themes, and methods.
- Maintain consistent tagging and tracking across web properties.
Requirements
- Bring at least five years of digital marketing or conversion optimization experience.
- Direct onsite marketing or product experience is strongly preferred.
- Have experience leading landing page and web product strategy and development end to end.
- Be able to gather business requirements and organize input from partners.
- Have experience working with technology teams to optimize and track performance.
- Be fluent in A/B split and multivariate testing.
- Have experience setting roadmaps and test methods, forming hypotheses, analyzing results, and applying best practices.
- Use Excel or Google Sheets for quantitative analysis.
- Have experience with Google Analytics, Amplitude, Databricks, and Tableau.
- Experience with audience personalization, segmentation, and dynamic content is preferred.
- Familiarity with UX design and development processes is preferred.
- Fluency in Optimizely and WordPress is preferred.
- Communicate effectively in writing and conversation.
- Coordinate work across diverse groups.
- Thrive in a fast-paced, data-driven environment.
- Bring strong attention to detail and organizational skills.
Benefits
- Work remotely from a physical location of your choice.
- Receive equity awards based on experience, performance, and location.
- Work flexibly in a distributed environment through Cloud HQ.
- Join an inclusive, innovative, and engaging workplace culture.
- Access accommodation support for disabilities or special needs.