Solarterrassen & Carportwerk GmbH
Solarterrassen & Carportwerk GmbH
Founded in 1998, Solarterrassen & Carportwerk GmbH operates across manufacturing, construction, and energy. The company’s name reflects its focus on solar terraces and carport solutions, placing it at the intersection of built-environment projects and solar energy applications. It has between 51 and 200 employees.

Senior Performance Marketing and Growth Manager - Rehfelde Hybrid

Lead performance marketing for German solar products and solutions, scaling Meta, Google, and additional channels. Turn campaigns into qualified leads and profitable growth.

Description

  • Plan, launch, manage, and scale performance campaigns across multiple channels
  • Manage and optimize Meta Ads across Facebook and Instagram
  • Analyze, refine, and expand Google Ads campaigns
  • Build and scale advertising campaigns on YouTube and Pinterest
  • Create WhatsApp funnels for lead qualification and appointment booking
  • Develop campaign, audience, and offer strategies
  • Manage advertising budgets and scale them profitably
  • Establish a roadmap for creative testing
  • Develop hooks, headlines, advertisements, and marketing messages
  • Write briefs and scripts for video advertising
  • Coordinate photographers, videographers, designers, and external specialists
  • Evaluate and test AI-generated creative assets
  • Design and improve landing pages and sales funnels
  • Run A/B tests to increase conversion rates
  • Optimize forms, calls to action, and lead-handling processes
  • Increase the quality and conversion potential of incoming customer inquiries
  • Implement end-to-end tracking from ad interaction through completed orders
  • Connect advertising platforms, the website, WhatsApp, CRM, and sales operations
  • Evaluate lead costs, appointment rates, close rates, and customer acquisition cost
  • Produce recurring performance reports with actionable recommendations
  • Partner with executive leadership, sales, marketing, and IT

Requirements

  • Several years of practical experience in performance marketing and digital customer acquisition
  • Demonstrated success generating and scaling qualified leads and customers
  • Strong hands-on expertise with Meta Ads and Google Ads
  • Experience overseeing and profitably scaling substantial advertising budgets
  • Familiarity with YouTube Ads, Pinterest Ads, or WhatsApp Marketing is advantageous
  • Experience building landing pages, funnels, and conversion rate optimization programs
  • Proficiency with tracking systems, UTM parameters, pixels, and Conversion APIs
  • Experience using CRM platforms and marketing automation
  • Strong numerical skills paired with an entrepreneurial mindset
  • A self-directed, organized, and consistently results-focused working style
  • Commitment to continuously developing and improving campaigns
  • Clear communicator who is prepared to take ownership of measurable outcomes

Benefits

  • Base salary plus performance-based additional compensation
  • Permanent part-time or full-time employment
  • Hybrid work with regular in-person collaboration in Rehfelde
  • Direct access to executive management, streamlined decisions, and substantial autonomy
  • Significant advertising budgets for testing and scaling successful campaigns
  • Premium products with high average order values and varied target audiences
  • Work alongside established sales, marketing, IT, and production teams
  • Digital workflows, marketing automation, modern software, and AI-enabled tools
  • Scope to shape campaigns, funnels, tracking frameworks, and growth systems
  • German-based production and sustainable solar solutions
  • Long-term career prospects with opportunities to assume responsibility
  • Contributions toward a gym membership

Related Jobs