KEN Media is a full-service media and marketing agency that develops data-backed advertising solutions for brands. The team works across established and emerging media channels, using contemporary methods to distribute stories, connect with audiences, and support stronger brand engagement.
Senior Media Strategist, Paid Social and Retail Media – KEN Media (Austin Hybrid)
Lead paid social, search, and retail media programs that grow CPG brands at KEN Media. Manage Amazon Ads, Walmart Connect, and integrated client campaigns from strategy through performance optimization.
Description
- Lead paid social, search, and retail media campaigns, managing budgets, pacing, and performance.
- Run daily platform operations, including optimization, targeting, bidding, and placement management.
- Develop and operate retail media programs across Amazon Ads and Walmart Connect.
- Coordinate retail media flighting with promotions, retailer resets, seasonal periods, and distribution changes.
- Maintain reporting dashboards for campaign planning and optimization.
- Collaborate with creative and content teams to connect media strategy with campaign assets.
- Turn retailer and category data into recommendations designed to increase unit sales.
- Own item-level keyword strategy, share of voice, and competitive conquesting.
- Evaluate product-level results and reallocate investment as needed.
- Contribute media-backed analysis to joint business planning and trade discussions.
- Monitor retailer platform developments and prepare KEN and its clients for changes.
- Analyze performance across digital, retail media, and offline channels.
- Create and present performance reports with actionable insights and recommendations.
- Apply A/B testing, incrementality analysis, and attribution modeling to improve strategy and KPIs.
- Relate retail media results to broader full-funnel performance.
- Present strategic client recommendations informed by performance data and category trends.
- Develop relationships with marketing, sales, and shopper-team stakeholders.
- Act as a proactive day-to-day client partner who anticipates needs and contributes ideas.
Requirements
- At least five years of experience managing campaigns across Meta, TikTok, and Google Search.
- Practical experience with Amazon Ads and Walmart Connect, including profitable CPG brand growth.
- Working knowledge of Google Search, Performance Max, Shopping, and Meta growth best practices.
- Understanding of CPG fundamentals such as retailer P&Ls, trade spend, distribution, velocity, and syndicated data from Nielsen, Circana, or retailer portals.
- Ability to analyze data and convert findings into strategic decisions.
- Clear, confident communication skills for explaining complex ideas to clients and internal teams.
- Strong organization and attention to detail when managing multiple campaigns and retailers.
- Self-directed and proactive, with an interest in building more efficient workflows.
- Able to work independently while recognizing when collaboration is needed.
- Experience with Instacart, Kroger Precision Marketing, Target Roundel, or Criteo.
- Familiarity with Amazon Marketing Cloud.
- Agency experience supporting CPG or food and beverage brands.
Benefits
- Medical, dental, and vision insurance coverage
- 401(k) retirement plan with a 3% employer match
- Open paid time off policy
- Two weeks of work-from-anywhere time
- Thirteen weeks of paid maternity and paternity leave
- Pet-friendly office
- Annual creative stipend
- Snacks, meals, and drinks
- No time tracking