BD (Becton, Dickinson and Company) develops medical technology for healthcare providers, laboratories, and patients worldwide. Its portfolio spans medication management, drug delivery, surgical care, cervical cancer screening, laboratory services, and infection risk management. The company also delivers clinical insights designed to support safer, more efficient care and better patient outcomes. BD’s work combines healthcare technology, manufacturing, and service capabilities across areas of global health and sustainability.
Senior Manager, Omnichannel Marketing and Brand Engagement - France Remote
Lead BD’s European omnichannel brand strategy for Advanced Patient Monitoring. Drive digital, AI-enabled, scientific, and congress engagement with healthcare customers.
Description
- Own the European brand and omnichannel strategy for the Advanced Patient Monitoring portfolio
- Design connected customer journeys across digital, field, educational, scientific, and congress channels
- Advance digital marketing, marketing technology, and AI-enabled capabilities
- Direct BD’s participation in major European scientific congresses
- Develop partnerships with scientific societies, key opinion leaders, and clinical communities
- Create scientific communications, thought leadership, and educational engagement programs
- Collaborate with Commercial, Medical Affairs, and Professional Education teams to increase customer adoption and business growth
- Improve demand generation, lead management, and customer engagement programs
- Guide, develop, and motivate a high-performing European team
- Oversee marketing budgets, agencies, and external partners while tracking performance and return on investment
Requirements
- Substantial regional or European marketing experience, preferably in MedTech, healthcare, life sciences, or another complex B2B setting
- Deep expertise in omnichannel marketing, customer engagement, and brand strategy
- Experience leading digital transformation, marketing technology, and data-driven marketing initiatives
- Strong understanding of effective end-to-end customer journeys
- Experience engaging scientific communities, key opinion leaders, professional societies, or major industry congresses
- Demonstrated ability to influence and collaborate across Marketing, Sales, Medical, and other cross-functional teams
- Strong people leadership experience, including developing and motivating high-performing teams
- Commercial and analytical judgment with the ability to connect marketing activity to customer impact, demand generation, and business results
- Excellent stakeholder management and communication skills in an international, matrixed organization
Benefits
- Comprehensive total rewards program
- Opportunities for reward and recognition
- Competitive compensation and benefits programs
- Opportunities for learning, growth, and professional development
- In-person collaboration culture that supports learning, progress, and success