World Kinect operates across the global energy industry, supporting customers in aviation, marine transportation, and land transport. Its business combines energy procurement, brokerage, supply, and risk management with a broad distribution platform designed to serve customers across international markets. The company also works on sustainability initiatives, including renewable energy sourcing, emissions trading schemes, decarbonization, and energy-efficiency solutions. With teams spanning consulting, logistics, and energy, World Kinect offers a range of functions connected to the movement, management, and transition of energy.
Senior Digital Marketing Specialist at World Kinect — South Africa Remote
Lead HubSpot campaign execution and WordPress content management for World Kinect’s global marketing operations. Support digital quality assurance, campaign performance, and collaboration with stakeholders worldwide.
Description
- Create, launch, and maintain HubSpot assets, including email campaigns, reusable templates, automated workflows, nurture programs, forms, progressive profiling experiences, landing pages, thank-you pages, audience segments, and lists.
- Assist with campaign testing, scheduling, and deployment.
- Deliver campaigns accurately and within established timelines.
- Conduct quality assurance reviews across digital marketing assets.
- Preserve campaign consistency through standardized naming and organized asset management.
- Track campaign delivery and assist with performance monitoring.
- Manage and update website content in WordPress.
- Publish new content and revise existing website materials.
- Maintain page layouts, metadata, and content structure.
- Upload images, files, and other digital assets.
- Assist with landing page creation and campaign content updates.
- Check links, formatting, rendering, personalization, and tracking functionality.
- Verify that digital assets meet technical standards and established guidelines.
- Identify ways to streamline marketing processes and improve execution efficiency.
- Help document digital marketing operations and maintain best practices.
- Collect requirements and resolve project details with stakeholders.
- Communicate project timelines, priorities, and status updates.
- Handle internal marketing requests involving HubSpot and WordPress.
- Work with global teams to deliver campaigns consistently and efficiently.
Requirements
- At least four years of experience in digital marketing, marketing automation, campaign operations, or website content management.
- Practical experience with HubSpot, WordPress, or comparable marketing platforms.
- Experience creating and deploying email campaigns, landing pages, forms, and workflows.
- Background in a structured marketing, production, agency, or in-house digital environment.
- Demonstrated ability to manage multiple projects and deadlines at once.
- Strong working knowledge of HubSpot and/or WordPress.
- Proficiency with Microsoft Office applications.
- Understanding of email marketing and marketing automation practices.
- Familiarity with audience segmentation and targeting concepts.
- Basic HTML/CSS knowledge is advantageous.
- Experience with Canva, Adobe Creative Suite, or comparable tools is a plus.
- Exceptional attention to detail and a consistent focus on quality.
- Strong organizational and project management capabilities.
- Excellent communication and stakeholder management skills.
- Ability to follow established processes while recognizing improvement opportunities.
- Self-directed and comfortable working independently in a remote setting.
- A bachelor’s degree in Marketing, Communications, Digital Media, or a related discipline is preferred.
- HubSpot and/or WordPress certification is preferred.
- Experience supporting B2B marketing campaigns is preferred.
- Experience collaborating with global teams and stakeholders is preferred.
Benefits
- Competitive salary and benefits package.
- Eligibility for an annual incentive opportunity.
- Career growth opportunities within an expanding international organization.
- Use of leading marketing technologies and platforms.
- Collaborative, supportive global marketing team.
- Fully remote position based in Johannesburg.