Private Luxury Events is a London-based B2B events company serving the luxury travel and hospitality sectors. Through brands including TFest and Amour, it brings together luxury travel buyers, destination wedding planners, travel designers, concierge services, and premium properties for curated trade shows, networking events, buyer-exhibitor meetings, panel discussions, FAM trips, and partnership opportunities. Founded in 2014, the company focuses on building professional communities and facilitating high-value connections across the global luxury travel industry as part of Worldwide Events Group Ltd.
Senior Creative Marketing Strategist Contractor – London Hybrid
Lead enterprise propositions, brand positioning and creative direction for Worldwide Events Group’s global MICE and luxury travel event brands. Shape experience-led marketing across the customer journey.
Description
- Create a clear enterprise narrative explaining the product’s value and differentiation
- Make the individual, their relationships and their experience central to the story
- Establish a distinctive visual and verbal identity
- Set experience-led messaging and marketing principles
- Create a consistent foundation for marketing, product launches, onboarding and the broader participant experience
- Develop practical guidance for internal marketing teams, covering messaging frameworks, content changes, customer journeys and priority actions
- Work closely with experienced specialists across the organisation
Requirements
- Senior-level experience in creative strategy, brand strategy and proposition development
- Demonstrated ability to turn complex concepts into clear, persuasive customer narratives
- A record of prioritising the experience and underlying purpose over feature-led marketing
- Experience creating positioning and creative platforms that enable others to execute
- Confidence bringing brand, proposition, visual identity, messaging and customer experience together
- Ability to introduce fresh external perspectives while developing existing work
- Experience in experience-led marketing or brand transformation
- Events-sector experience is useful, but strategic and creative strength is the priority
Benefits
- Competitive day rate based on experience
- Contract expected to last approximately 10 days
- Flexible scheduling with input into the scope and shape of the work
- Commitment to diversity, inclusion and belonging