Sirona Medical develops RadOS, an AI-powered, cloud-native operating system for radiology. The platform brings modern imaging and workflow tools together to help medical practices improve efficiency, support clinical operations, and address challenges such as staffing shortages and radiologist burnout. Built with cloud technology and designed for flexible access, RadOS integrates into radiology workflows while supporting data security and quality through SOC 2 and HIPAA compliance.
Remote Marketing Manager at Sirona Medical
Lead social media, content, paid campaigns, webinars, and events for Sirona Medical’s AI-powered radiology software. Create multimedia campaigns and use performance data to turn audience engagement into qualified pipeline.
Description
- Manage Sirona Medical’s social media presence, from editorial planning and publishing to community engagement.
- Create social content, short videos, graphics, blog and newsletter materials, and campaign assets across multiple formats.
- Plan and deliver webinars and events, covering topics, speakers, presenter preparation, production, platform coordination, live hosting, and follow-up.
- Increase webinar and event participation through organic and paid promotion, while capturing and repurposing content from in-person events.
- Launch, manage, and improve paid campaigns across Google Ads, LinkedIn, and emerging advertising platforms.
- Configure audiences and creative, monitor budgets, test campaign variations, and provide weekly reporting on spend, MQLs, opportunities, and pipeline performance.
- Apply AI tools to develop, produce, and scale marketing content, creative assets, and analysis.
- Film and edit in-house video, including event footage, customer and product content, social clips, and thought-leadership material.
- Apply Sirona’s design system and brand voice consistently across marketing work.
Requirements
- Bring 3–5 years of B2B marketing experience, ideally in health tech, SaaS, or another regulated or technical environment, with hands-on responsibility for social, content, and paid media.
- Use AI confidently in daily marketing work, including tools such as ChatGPT, Claude, generative image or video platforms, or AI-enabled marketing software; alternatively, demonstrate strong motivation to learn quickly.
- Communicate comfortably on camera, host or moderate webinars, and represent Sirona at in-person events.
- Demonstrate hands-on writing, visual, and video content skills through a portfolio or active channels.
- Have direct experience with Google Ads and LinkedIn Campaign Manager, including campaign creation, budget management, cost-per-lead tracking, and downstream conversion reporting.
- Have helped promote and deliver webinars and events, including managing their operational logistics.
- Know how to shoot and edit video using tools such as Premiere, CapCut, or equivalent, and work with design platforms such as Canva or Adobe.
- Understand LinkedIn and social media best practices and communicate publicly in Sirona’s brand voice.
- Work independently and stay organized while managing parallel content and campaign calendars and multiple deliverables.
- Be willing and able to travel for events when needed.
- Bring strong project management and cross-functional communication abilities.
Benefits
- Generous compensation plan
- Stock options
- Flexible paid time off
- Medical, dental, and vision insurance
- Life insurance
- Maternity and paternity leave
- 401(k) matching
- Apple equipment
- Support for conferences and continuing education