Thumbtack is a U.S. marketplace and SaaS company that helps homeowners find and hire local professionals for repairs, maintenance, remodeling, and other home projects. Customers can describe what they need, compare providers across trades, review ratings and cost estimates, and communicate through the platform. Thumbtack also offers professionals software, resources, community support, and tools for managing leads and reviews. Its consumer and pro experiences are supported by practical project guidance, cost information, and home maintenance planning.
Remote Growth Marketing Manager, Paid Social at Thumbtack
Lead Thumbtack’s paid social growth across major platforms, using experimentation, analytics, and creative optimization to expand its home-services marketplace.
Canada
Philippines
United States$104,600 – $135,300 / year
RemoteFull-timeMiddleSeniorEnglish RequiredPerformance MarketingDescription
- Manage and scale Thumbtack’s consumer paid social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit
- Identify channel-expansion opportunities and launch campaigns on additional social platforms
- Lead the emerging Pro B2B strategy and execution across social channels
- Own in-house campaign operations and optimization, including budget pacing, bid management, creative iteration, audience segmentation, and platform best practices
- Develop and execute paid social testing roadmaps with cross-functional partners
- Oversee paid social tracking, quality assurance, reporting, and measurement
- Work with internal and third-party tools to validate campaign results
- Partner with Brand and Creative teams to develop and refine performance-focused creative that supports Thumbtack’s brand narrative
Requirements
- A bachelor’s or master’s degree in Marketing, Business, Statistics, Economics, or a related field is preferred
- At least 6 years of experience managing, scaling, and evolving paid social programs with monthly spend in the $X–XX million range
- Deep platform and technical expertise across social channels, including at least two of Meta, YouTube, TikTok, Pinterest, and Reddit
- A proven record of unlocking growth through new channels and tactics involving creative, martech, and AI tools
- Proficiency with Excel or Google Sheets, including pivot tables and lookup functions
- Hands-on experience with incrementality, media mix modeling, A/B testing, lift testing, and attribution frameworks
- Demonstrated ability to collaborate with multiple cross-functional partners
- Comfort working in a fast-paced, high-stakes growth organization
- Select an eligible work location in the United States, Ontario, or the Philippines
- State whether employment visa sponsorship will be required
Benefits
- Equal employment opportunity workplace
- Reasonable accommodation for individuals with disabilities
- Remote work arrangement