Barcelona Wine Bar is a Food & Beverage company built around Mediterranean dining, Spanish and South American flavors, and an extensive wine program. Its restaurants pair rustic, travel-inspired cuisine with a selection of nearly 400 wines, creating a culture- and hospitality-focused dining experience. The company also hosts private events and offers branded merchandise, supported by a team of 501–1,000 employees.
Remote Digital Marketing Manager at Barcelona Wine Bar
Lead paid media, CRM, analytics, SEO, and digital infrastructure for Barcelona Wine Bar and Corsica Wine Bar. Build scalable marketing systems that support restaurant growth and future openings.
United States
Connecticut$80,000 – $90,000 / year
RemoteFull-timeMiddleSeniorEnglish RequiredDigital MarketingDescription
- Manage the full digital ecosystem, including paid media, CRM, websites, SEO, analytics, reservations, and guest acquisition
- Develop scalable systems to support future Barcelona Wine Bar and Corsica Wine Bar openings
- Plan, launch, and manage paid media campaigns across Meta and paid search
- Control paid media budgets, audience targeting, and campaign optimization
- Create and deploy email and SMS campaigns for a database of approximately 500,000 records
- Oversee audience segmentation, scheduling, deliverability, and list health
- Build and maintain attribution systems linking GA4 with SpotOn POS and Tock reservations data
- Connect marketing spend and content performance to actual guest visits
- Own marketing dashboards and reporting, delivering actionable insights and recommendations
- Manage the marketing technology stack, including the data warehouse and CRM/email platform
- Assess new marketing tools as the team expands
- Oversee web analytics, SEO, and conversion improvement opportunities
- Coordinate with external developers and agencies when needed
- Manage local directory listings and Google Business Profiles across all locations
- Set up the digital foundation for new restaurants, including listings, GA4, Google Business Profiles, and tracking
- Manage external vendors and ensure spending is evaluated against results
Requirements
- At least five years of digital marketing experience with direct responsibility for paid media budgets, analytics, and email or CRM programs
- Experience in a multi-unit or multi-location consumer brand or agency environment is preferred
- Hands-on experience with Meta Ads Manager, GA4, and CRM platforms such as Klaviyo or Mailchimp
- Working knowledge of SQL or BigQuery, or willingness to learn a marketing data warehouse environment
- Experience creating dashboards and reports in Looker Studio, Tableau, or a comparable tool
- A builder's mindset
- Strong project management, multitasking, and decision-making abilities
- Strong written and verbal communication skills
- Ability to present data clearly to leadership and the board
Benefits
- Fully remote role
- Travel to restaurants across the country and work from a home office as needed
- Equal Opportunity Employer committed to a diverse workforce