Lifely is a direct-to-consumer eCommerce brand focused on practical home furnishings for modern households. Its Shopify-based online store sells beds, sleeper sofas, kid-friendly mattresses and sofa-beds, with an online retail model built around product trials, express delivery, warranty coverage, multi-country storefronts and seasonal promotions.
Marketing Specialist - Social Media and Campaigns (Hybrid, Melbourne)
Lead social strategy, integrated campaigns and PR for Lifely and Cushie consumer brands. Coordinate agencies and track performance across Australia, New Zealand, North America and the UK.
Description
- Develop and execute social media strategy for Lifely and Cushie across Australia, New Zealand, the USA, Canada and the UK
- Deliver campaigns spanning product launches, ambassador partnerships and sales activity across social, web, email and PR
- Create monthly content plans and brief agencies and internal teams to deliver work on schedule and to scope
- Review weekly and monthly performance, then communicate results and actionable insights to the team
- Provide ad-ready creative to performance marketing, assess results and adjust strategy using performance insights
- Coordinate with the email team on campaigns that require email support
- Align marketing campaigns with ecommerce site activity and promotional plans
- Oversee community management and ensure service-level agreements are met
- Support events and photoshoots, including consumer activations and influencer content
- Manage social media and PR agencies day to day to grow the brands’ social presence
- Report to and support the Marketing Manager
Requirements
- At least three years of marketing experience, with a strong emphasis on social media
- A degree in marketing, commerce or a related discipline, or equivalent practical experience
- Strong social media management, analytics and content creation skills, including experience with native tools such as Meta Business Suite and TikTok Analytics
- Experience delivering integrated campaigns across the full marketing channel mix
- Experience running PR campaigns involving influencers and brand ambassadors
- Experience briefing and managing social media or PR agencies
- Background in consumer or direct-to-consumer brands
- Ability to create and interpret weekly and monthly reporting dashboards
- Experience collaborating with brand, ecommerce, email and performance marketing teams
- Experience using content calendar, briefing or workflow tools
- Confidence using AI tools to improve efficiency and support growth
- Willingness to appear on camera occasionally for content
- Eligible to work in and currently based in Australia
- Experience marketing across international markets such as New Zealand, the USA, Canada or the UK is advantageous
- Experience with GA4 and Shopify Analytics is advantageous