Natural Cycles° is a women’s health company focused on reproductive health and hormone-free family planning. The company develops a birth control app that uses clinically tested algorithms and technology to help users understand fertility and make informed decisions about contraception and conception. Founded by physicists in 2013, Natural Cycles° combines scientific research, healthcare expertise, and product development, with teams based in Stockholm, Geneva, New York, and remote locations worldwide.
Marketing Manager, Nordics (Sweden Remote)
Lead Nordic marketing for Natural Cycles’ women’s health app, with an initial focus on expanding its presence in Sweden. Shape localized brand, PR, social media, and customer acquisition initiatives.
Description
- Lead Natural Cycles’ Nordic growth, initially focusing on strengthening its presence in Sweden.
- Create and deliver localized marketing plans that support the global brand strategy.
- Spot market opportunities, increase brand awareness, and support customer acquisition.
- Partner with cross-functional teams to assess market conditions, user needs, and growth opportunities.
- Coordinate with integrated marketing channel owners to maintain consistent messaging.
- Use user research to define Nordic audience personas and inform targeted campaigns.
- Oversee organic social media activity for Nordic audiences.
- Work with the Nordic PR and partnerships manager on brand campaigns and influencer initiatives.
- Plan and execute marketing programs that expand the brand’s Nordic footprint.
Requirements
- Bring 7–10 years of experience in marketing and public relations.
- Have a strong foundation in brand management and marketing strategy.
- Understand Nordic markets, including consumer behavior, trends, and media landscapes.
- Experience with medical devices or women’s health is preferred.
- Demonstrate experience across PR and broader marketing strategy.
- Bring substantial social media and digital marketing experience, particularly in organic growth.
- Collaborate effectively with internal teams and external partners, including agencies.
- Be fluent in English and Swedish.
- Additional Nordic languages are advantageous but not required.
- Be based in Sweden, preferably near Stockholm.
- Experience with ISO 13485 and regulatory compliance is advantageous.
- Submit your CV and application responses in English through the career site.
- This role is not open to consultants or recruitment agencies.
Benefits
- Flexible working arrangements.
- Opportunities for professional development and ongoing skills growth.
- Access to modern technology and tools.
- Work on projects with meaningful impact.
- A focus on quality and profitable, long-term product development.
- An inclusive workplace.
- A commitment to diversity and inclusion.