Ipsos North America is an independent market research and consulting company that helps organizations understand markets, audiences, brands, and public opinion. Its work spans innovation and brand strategy, corporate and social reputation, media and brand expression, and customer and employee research. As part of Ipsos, a global research organization founded in France in 1975, the North American business supports evidence-based decisions across industries by analyzing market potential, trends, customer perspectives, and stakeholder sentiment.
Marketing Executive – Ipsos Synthesio, UK Hybrid
Lead content, campaigns and events for Ipsos Synthesio, Ipsos’s social listening platform. Build brand awareness and support new business generation through B2B marketing.
Description
- Increase awareness of Ipsos Synthesio and support new business generation
- Manage and deliver the marketing content calendar
- Produce insight-led blogs, visual social content, videos and scripts
- Communicate the Ipsos Synthesio story across LinkedIn, the website, YouTube and other channels
- Support webinars, client sessions and industry events
- Coordinate customer case studies and the Ipsos Synthesio newsletter
- Assist with paid social campaigns and audience targeting
- Work with local markets, marketing, product marketing, client enablement, business development and sales teams
- Analyse performance insights to assess and improve future marketing activity
Requirements
- Strong written and spoken communication abilities
- Highly organised, with close attention to detail
- Able to handle multiple projects and shifting priorities
- Creative, proactive and committed to high-quality work
- Background in developing marketing campaigns and supporting audience targeting
- Experience with B2B social media platforms, particularly LinkedIn
- Experience publishing content online
- Experience working with virtual webinar platforms
- Confident using and adopting AI, including critically reviewing and refining AI-generated content
- B2B marketing experience, ideally in SaaS or a digital marketing setting
- Knowledge of consumer insights, marketing and digital marketing
- Familiarity with social listening platforms and Boolean search queries
- Experience with design tools such as Canva
- Knowledge of website and marketing analytics tools such as Google Analytics
Benefits
- 25 days of annual leave
- Pension contribution
- Income protection
- Life assurance
- Health and wellbeing benefits
- Financial benefits
- Professional development opportunities
- Hybrid working arrangement
- Flexible working requests considered
- Inclusive and accessible recruitment process