URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) is a global consumer company spanning fashion, lifestyle retail, and related services. Its portfolio includes Urban Outfitters, Anthropologie, Free People, and Nuuly, offering clothing, accessories, home goods, and apparel rental experiences for distinct customer communities. The company’s work combines brand-led retail with digital commerce, responsible sourcing, and efforts to foster an inclusive workplace. For job seekers, URBN brings together teams supporting multiple well-known lifestyle brands across retail, product, technology, operations, and corporate functions.
Integrated Brand Marketing Manager - Nuuly (Philadelphia, PA)
Lead Nuuly’s integrated brand campaigns, sponsorships, and partnerships to expand audience reach and strengthen the fashion rental brand. Drive co-branded content and full-funnel marketing execution across cross-functional teams.
Description
- Lead Nuuly’s ongoing brand execution and expand its reach through sponsorship marketing
- Own end-to-end delivery of Nuuly’s integrated marketing strategy, including two annual brand campaigns and seasonal initiatives
- Collaborate with creative, influencer, social, paid media, and public relations teams to deliver coordinated campaign assets
- Evaluate campaign performance and turn data into insights that improve future marketing activity
- Source and manage sponsorship opportunities that support Nuuly’s brand objectives
- Develop and maintain relationships with marketing partners
- Create co-branded content and campaign integrations that increase brand relevance
- Report on sponsorship results and recommend actionable improvements
- Protect Nuuly’s brand identity through consistent messaging, visual standards, and tone
- Track the target audience, market developments, and competitive activity
- Apply and sustain Nuuly’s brand voice across all activations
- Support development of brand positioning, messaging, and value proposition
Requirements
- Bachelor’s degree in marketing, business, or a related discipline
- At least five years of experience in brand marketing, integrated campaign management, or a comparable field
- Solid knowledge of brand strategy, marketing fundamentals, and consumer behavior
- Demonstrated success creating and delivering integrated marketing campaigns
- Experience overseeing collaborations and brand partnerships
- Strong project management ability, including prioritizing work and meeting deadlines in a fast-paced setting
- Analytical strength with the ability to interpret data and convert findings into practical recommendations
- Excellent communication and relationship-building skills for effective collaboration with internal teams and external partners
- Creative problem-solving skills and the ability to develop original ideas and solutions
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Paid time off
- Generous employee discounts
- Retirement savings
- Anti-harassment training for managers and employees