Alpurial
Alpurial
Alpurial develops liquid nutritional supplements for horses, serving leisure and sport horses across different life stages. Its products focus on natural, highly dosed ingredients selected to support equine health, vitality, and everyday wellbeing. The company says its formulations are developed with veterinarians and biologists, while its online consultant provides tailored guidance to customers choosing nutritional support for their horses.

Head of E-Commerce Marketing at Alpurial (Remote, Germany)

Lead performance marketing for Alpurial’s online horse-feed business across Meta, Google, Amazon, and CRM. Own growth, conversion, revenue performance, and marketing team leadership.

Description

  • Own end-to-end marketing performance, including revenue, ROAS, CAC, and repeat purchase rate.
  • Plan, manage, and improve campaigns across Meta, Google, Amazon, and other relevant channels.
  • Create offers, funnels, and campaigns focused on driving sales.
  • Test creative assets, audiences, and messaging, then scale the approaches that perform best.
  • Improve the customer journey from advertising and landing pages through checkout and CRM.
  • Develop email and CRM marketing as additional revenue channels.
  • Manage the marketing team and coordinate external partners, freelancers, and service providers.
  • Collaborate closely with management, Product, Procurement, and Logistics.

Requirements

  • Several years of performance marketing experience with direct ownership of revenue outcomes.
  • Advanced practical experience running Meta Ads and Google Ads.
  • Background in direct-to-consumer or e-commerce businesses.
  • Strong knowledge of sales psychology, conversion optimization, and direct-response marketing.
  • Comfort using ROAS, CAC, LTV, and contribution margin to guide decisions.
  • A hands-on operator who combines strategic judgment with practical execution.
  • Excellent written and spoken German.

Benefits

  • Join an established brand with substantial growth potential and scope for meaningful impact.
  • Take on broad responsibility and significant autonomy in shaping growth.
  • Work with short decision paths, rapid decisions, and direct access to management.
  • Become part of an ambitious, committed team.
  • Choose flexible working arrangements, either remotely or from the Neuss office.
  • Use modern tools and clear goals in a workplace that moves strong ideas into action quickly.

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