Click&Boat operates a global marketplace for boat rentals, connecting travelers with private boat owners and a broad selection of yachts, sailboats, motorboats, catamarans, and RIBs. Customers can search for and book boats with or without a skipper, while owners can offer their vessels for charter. The platform supports the rental process through intermediary services, insurance options, and secure payments, bringing together travel, hospitality, and maritime transport in one service.
Head of Brand and Content at Click&Boat - Barcelona Hybrid
Lead brand strategy, creative campaigns, content, and organic demand for Click&Boat’s international boat-rental marketplace. Manage a multidisciplinary team based in Barcelona.
Description
- Lead Click&Boat’s brand strategy to establish a trusted, highly recognizable boat-rental destination
- Manage and develop a multidisciplinary team of seven
- Shape, guide, and approve the broader brand roadmap
- Oversee the annual budget for campaigns, production, selected media, PR, partnerships, research, and specialist services
- Grow brand awareness, preference, trust, and measurable organic demand across target markets
- Set the creative direction for major initiatives, including the Summer Campaign
- Coordinate integrated activations across digital, in-person, PR, and brand partnerships
- Create the overarching content framework across channels
- Connect social media, blog and SEO, and content planning to the wider brand strategy
- Work with SEO on editorial priorities and authority development
- Test AI assistants, answer engines, and emerging discovery patterns
- Coach and grow the team while managing agencies, production partners, creators, and technology vendors
- Maintain Click&Boat’s tone of voice and brand guidelines
- Bring customer and brand perspectives to senior commercial and product decisions
- Establish market benchmarks and build the evidence base for scalable brand and content investment
Requirements
- At least eight years of experience in consumer brand, content, or integrated marketing
- Experience in a digital marketplace, travel, e-commerce, or consumer technology company is preferred
- Demonstrated success building or expanding a consumer brand across multiple markets
- Experience translating brand strategy into a distinctive creative platform, campaigns, and ongoing content
- Evidence that your work affected acquisition, direct demand, conversion, market share, or another significant commercial result
- Strong creative judgement paired with analytical rigour and confident budget prioritization
- Experience managing a lean multidisciplinary team and external agencies or specialist partners
- Working knowledge of SEO, digital distribution, and AI-supported discovery for effective specialist collaboration
- Ability to influence Product and Operations using customer evidence, clear business cases, and practical prioritization
- Professional fluency in English
Benefits
- 23 days of paid leave
- 10 additional days off known as CAB days
- Restaurant tickets worth €3.50 per worked day, fully paid by CAB
- Flexible compensation arrangements
- Wellhub discounts for sports and wellbeing
- Hybrid schedule with office work Monday through Thursday and remote work on Fridays
- 40% discount on boat licences through partnerships
- Boat-hire vouchers for friends and family
- No commission when you are on board
- 50% commission for immediate family boat hires
- Free bicycle parking
- Discounted car parking