Manulife is an international financial services company headquartered in Canada, operating across insurance, healthcare, wealth management, investments, and retirement planning. Its products and services support customers in North America, Asia, and Europe as they manage long-term financial and health-related needs. With a large global workforce and operations spanning multiple markets, Manulife hires across business, technology, finance, insurance, and customer-focused teams. The company also emphasizes sustainability and an inclusive workplace culture.
Director of Marketing Strategy, Manulife Bank (Hybrid Canada)
Lead Manulife Bank’s go-to-market strategy, customer experiences, and lending value streams across Canada. Manage marketing strategists and help shape enterprise growth through data-informed decisions and cross-functional influence.
Description
- Lead, coach, and develop a team of marketing strategists
- Own and advance the customer- and advisor-facing marketing experience roadmap for Manulife Bank
- Direct value streams spanning Specialized Lending, Residential Lending, and Retail Products
- Create and deliver go-to-market campaigns for Manulife Bank products and capabilities
- Partner with executives and cross-functional teams to shape strategic decisions
- Evaluate the performance of go-to-market initiatives
- Apply data-driven insights to strengthen marketing strategy and execution
- Monitor market conditions, industry developments, and competitor activity
- Propose innovative approaches that sustain differentiation and business momentum
- Gather insights and feedback from internal partners and distribution stakeholders, including advisors
Requirements
- Bachelor’s degree in marketing, business administration, or a related discipline
- A master’s degree is preferred
- Substantial strategic marketing experience, particularly in go-to-market planning and audience engagement
- Demonstrated success leading high-performing teams and delivering effective marketing strategies
- Strong knowledge of banking and financial services markets, distribution, and audience needs
- Advanced analytical ability, including translating data into practical recommendations
- Excellent written, verbal, and interpersonal communication skills
- Ability to manage several projects concurrently while meeting deadlines
- Working knowledge of marketing tools, CRM systems, and analytics platforms
Benefits
- Incentive programs and compensation linked to business and individual performance
- Health insurance coverage
- Dental insurance coverage
- Mental health support
- Vision insurance coverage
- Short- and long-term disability insurance
- Life and accidental death and dismemberment insurance
- Adoption and surrogacy support
- Wellness programs
- Employee and family assistance programs
- Retirement savings options, including a pension plan
- Global share ownership plan with employer matching contributions
- Financial education and counseling
- Paid holidays, vacation, personal, and sick leave
- Statutory leave of absence
- Flexible work environment
- Learning and career development support