Zillow operates a real estate marketplace that helps people discover homes, apartments, and other properties for sale or rent. Its platform combines property listings with practical tools for comparing options, estimating mortgage payments, and connecting with real estate professionals. Zillow also provides Zestimates, algorithm-generated estimates of a home’s market value, giving buyers, sellers, renters, agents, and brokers data to support real estate decisions.
Director of Marketing AI and Automation - Zillow (Remote, United States)
Lead Zillow’s marketing AI and automation strategy, platform development, governance, and organizational adoption. Build teams and scale AI use cases across the company’s real estate platform.
Description
- Set the marketing AI roadmap and prioritize the use-case portfolio
- Manage intake gates from initial concept through piloting, production, and operational handoff
- Establish and oversee the agent orchestration platform, including reusable components, data, and vendor integrations
- Direct AI governance through agent audits, brand-risk assessments, and defined exclusion zones
- Expand organizational adoption and coordinate the network of embedded AI liaisons
- Build and lead a multidisciplinary team through hiring and talent integration
- Track and communicate capacity gains, time to market, business impact, and unsuccessful initiatives
- Guide AI programs from strategy to scaled delivery across platform development, integration, measurement, change management, and handoff
Requirements
- At least 10 years of experience in marketing technology, growth engineering, applied AI, or technical product development
- At least four years of experience leading teams
- Demonstrated success taking AI use cases from proof of concept to scaled production
- Strong knowledge of marketing operations and practical AI applications
- Technical expertise in agent orchestration, data integration, and evaluation
- Familiarity with customer data platforms, reverse ETL, cloud data platforms, and enterprise LLM tools is highly valued
- Experience operating a center-led function, center of excellence, or platform team
- Experience managing brand, legal, and privacy risks in AI systems
- Ability to deliver outcomes across teams without direct reporting authority
- Experience assessing and managing AI and marketing technology vendors
- Bachelor’s degree required
- Advanced degree in a technical or business discipline is a plus
Benefits
- Work remotely from a physical location of your choice
- Equity awards determined by experience, performance, and location
- Flexible distributed work supported through Cloud HQ
- Equal employment opportunity and accommodation support