New York University Tisch School of the Arts is an education institution focused on developing artists across film, television, performing arts, and interactive media. Through undergraduate and graduate programs, Tisch combines creative training with research, experimentation, and exploration of emerging forms. Its community is shaped by New York City’s active arts culture and supports students as they refine their practice and pursue work across the arts and media.
Digital Marketing Specialist, Growth Marketing & Innovation — NYU Tisch, New York City (Hybrid)
Create multimedia content, manage paid campaigns, and optimize digital marketing efforts to support enrollment in NYU graduate programs. Use audience insights and performance data to guide prospective students from awareness through application.
United States
New York$77,000 – $88,000 / year
HybridFull-timeJuniorMiddleEnglish RequiredDigital MarketingDescription
- Help develop and deliver digital marketing initiatives that increase awareness and enrollment in NYU graduate programs
- Contribute as a flexible creative and digital marketing partner
- Produce engaging visual and multimedia assets for organic social channels and paid advertising
- Assist with planning, launching, and refining paid media and digital nurture campaigns
- Guide prospective students from initial engagement through application submission
- Create advertising and nurture materials for each stage of the enrollment journey
- Track and report campaign performance
- Use audience and performance data to uncover opportunities for improvement
- Optimize conversion across the marketing funnel
- Build coordinated digital experiences that generate qualified leads and applications for NYU graduate programs
Requirements
- Bachelor’s degree in marketing, communications, business, or a related discipline
- At least two years of experience producing and editing video for marketing
- Professional experience in graphic design
- Experience managing paid media campaigns
- Experience writing and editing marketing content
- Ability to independently conceptualize, film, edit, and deliver video for digital and social channels
- Graphic design and visual content creation skills supported by a relevant portfolio
- Strong visual storytelling ability
- Strong writing and editing skills, including adapting messages for different audiences and channels
- Ability to manage multiple projects, balance competing deadlines, and work with creative and marketing stakeholders
- Demonstrated experience operating paid media campaigns
- Preferred: Master’s degree in marketing, communications, business, digital media, advertising, or a related field
- Preferred: Three or more years managing paid search campaigns through Google Ads and platforms such as Meta, Reddit, TikTok, LinkedIn, or emerging AI search services
- Preferred: Experience with SEO, landing page optimization, marketing automation, conversion tracking, data visualization, or dashboard creation
- Preferred: Strong copywriting skills
- Preferred: Working knowledge of paid social and emerging digital advertising platforms, particularly Google Ads
- Preferred: Knowledge of SEO plus paid and organic search strategies
- Preferred: Experience with web analytics, conversion tracking, attribution, and marketing performance measurement
- Preferred: Experience creating or maintaining automated marketing dashboards and performance reports
- Preferred: Ability to analyze complex datasets, spot trends and patterns, and turn findings into marketing recommendations
- Preferred: Knowledge of AI-powered search and emerging digital advertising technologies
- Preferred: Familiarity with higher education marketing, enrollment funnels, and prospective student behavior
- Preferred: Experience with A/B testing, landing page optimization, and conversion rate optimization
- Preferred: Experience writing copy for advertisements, pitch decks, landing pages, email campaigns, and SEO initiatives
Benefits
- Annual base salary ranging from USD 77,000 to USD 88,000
- NYU is working toward becoming one of the greenest urban campuses and achieving carbon neutrality by 2040