Energy Power Systems Australia (EPSA) supplies Cat® power systems and energy equipment across Australia, Papua New Guinea and the Solomon Islands. Its portfolio includes new and used diesel and gas engines, standby and prime generators, packaged power modules, portable and hybrid battery energy storage systems, and rental equipment such as generators, compressors and temperature-control units. EPSA supports customers from project delivery and installation through servicing, maintenance, parts, warranty support and equipment rental, working with industries including mining, marine, oil and gas, data centres, agriculture, utilities and renewable energy.
Digital Marketing Performance Specialist (Hybrid, Australia)
Lead digital analytics, campaign optimisation, SEO and lead-generation initiatives for Energy Power Systems Australia, a Cat® power-solutions provider serving essential industries.
Description
- Manage Google Analytics 4, Search Console and digital performance measurement
- Analyse and improve website, search and conversion performance
- Plan and deliver campaigns across paid, organic, social, email and website channels
- Build dashboards, reports and insights to inform business decisions
- Lead SEO and website optimisation initiatives
- Create and refine digital content, landing pages and customer journeys
- Implement testing and continuous-improvement practices across digital marketing
- Work with internal stakeholders and agencies to strengthen digital performance and customer outcomes
- Convert data and customer behaviour into practical actions that improve marketing effectiveness, lead generation and engagement
Requirements
- A tertiary qualification in Marketing, Digital Marketing, Analytics, Communications or a related field, or equivalent experience
- Experience in a B2B, industrial, engineering or technical setting
- Hands-on digital marketing experience covering analytics, campaign delivery and optimisation
- Strong knowledge of Google Analytics 4, Google Search Console, SEO and digital performance reporting
- Experience managing and improving campaigns across web, email, social and paid channels
- Experience improving conversion rates and customer journeys
- Experience collaborating with cross-functional teams and external agencies
- Strong analytical ability, with skill in turning complex data into practical recommendations
- Demonstrated interest and ability in using AI and emerging digital technologies to improve marketing results
- Experience with marketing automation, content management systems and digital advertising platforms
- Understanding of AI's impact on search, content discovery and digital marketing performance
- Experience supporting complex sales cycles and technical products or services
- Exposure to conversion rate optimisation, attribution modelling and advanced analytics
- Experience working with Sales teams and commercial stakeholders
Benefits
- Structured onboarding and professional development through Cat® University
- Paid leave for birthdays and volunteering
- Team recognition and long-service awards
- Incentives through the employee referral programme
- Retail and health-insurance discounts
- Novated leasing arrangements
- Paid parental leave
- Ongoing learning and development opportunities