BJAK
BJAK
51 – 200 Employees
eCommerceInsuranceMarketplace
BJAK is a Southeast Asian insurance technology and marketplace company serving Malaysian car owners through an online automobile insurance comparison platform. Its digital service brings together options from multiple insurers, helping users compare and purchase coverage, renew road tax, and manage these tasks more conveniently. BJAK also supports customers with 24/7 roadside assistance, accident support, and replacement vehicles, while its platform has helped millions of car owners save on insurance-related costs, including discounts of up to 11%.

Creative Brand Strategist (Hybrid, Petaling Jaya)

Shape BJAK’s brand direction, campaigns, and storytelling across Southeast Asia. Lead community-building and integrated marketing initiatives for an insurance platform.

Description

  • Shape and refine BJAK’s brand narrative, positioning, and messaging across its markets.
  • Generate and develop concepts for creative brand campaigns.
  • Maintain a consistent brand presence across communications, content formats, and marketing activities.
  • Plan and deliver integrated campaigns focused on awareness, engagement, and lead generation.
  • Partner with designers, content creators, and cross-functional teams to deliver creative assets.
  • Track campaign performance, evaluate results, and turn findings into strategic recommendations.
  • Own content planning for social media, newsletters, and community channels.
  • Grow and support online and offline communities that reflect BJAK’s mission and values.
  • Create programs that strengthen participation, advocacy, and customer loyalty.
  • Find and apply relevant user-generated content in brand activity.
  • Work with influencers, creators, and brand advocates.
  • Build programs that develop loyal users into brand champions and ambassadors.
  • Use data analysis to inform brand strategy and future campaign planning.

Requirements

  • Bring 3–5 years of experience in brand strategy, creative strategy, digital marketing, or a related discipline.
  • Demonstrate a strong grasp of branding, content development, social media, and community engagement.
  • Translate business objectives into creative concepts and cohesive brand strategies.
  • Know how to work with content management systems, community platforms, and analytics tools.
  • Communicate clearly and bring strong storytelling and strategic thinking abilities.
  • Manage several projects effectively while maintaining close attention to detail.
  • Be proactive, adaptable, and comfortable in a fast-paced, high-growth workplace.
  • Strong English communication skills are required.
  • Portfolio review is part of the selection process.
  • Complete an online assessment or practical task.
  • Participate in a role-specific interview.
  • Participate in a CEO or final interview.

Benefits

  • Competitive pay with an opportunity to progress into creative leadership.
  • Own high-impact visual work reaching millions of users.
  • Join a fast-moving team focused on clear thinking, thoughtful design, and effective execution.
  • Work in an environment that supports creativity and experimentation.
  • Hybrid working arrangement.

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