Tivita is a healthcare SaaS company that helps medical clinics manage operational and financial workflows in one platform. Its tools bring together scheduling, billing, invoicing, electronic health records, and document management, while digital agents automate reminders, payment follow-ups, and other repetitive work. Tivita also supports data migration, platform customization, analytics, and LGPD-compliant data protection, helping clinics reduce administrative effort and improve revenue operations as they grow.
Content Marketing Analyst at Tivita — Hybrid in São Paulo
Content Marketing Analyst helping strengthen Tivita’s digital presence for its clinic management platform, covering financial management, scheduling, and medical records. The role develops content, scripts, and SEO- and data-led campaigns.
Description
- Own the editorial calendar across blogs, social media, email, video, and downloadable assets
- Develop storytelling initiatives that reinforce the brand’s market positioning
- Map the customer journey and tailor content to each marketing funnel stage
- Research healthcare and technology trends, keywords, and relevant topics
- Spot opportunities in public relations and influencer marketing
- Write and edit articles optimized for SEO and GEO
- Coordinate freelance content creators
- Write scripts for videos, webinars, and podcasts focused on clinic and medical-practice management
- Produce lead-generation assets such as e-books, guides, checklists, and case studies
- Prepare interview scripts and briefs for expert-led interviews and educational content
- Track engagement, traffic, and conversion performance indicators
- Use data and feedback to test and refine content formats
- Write scripts for corporate videos, tutorials, and educational materials
- Present videos and interview experts and customers on camera
- Support the selection and management of content-creator partnerships
- Publish and maintain content in WordPress and other platforms
- Optimize content with Semrush, Ahrefs, and Google Search Console
- Measure content performance using Google Analytics, Hotjar, and HubSpot
Requirements
- Strong written and verbal communication skills
- Background in content marketing, SEO, GEO, and content strategy
- Comfort and experience with appearing on camera
- Healthcare, finance, or technology industry knowledge is advantageous
- Available to work a hybrid schedule with three onsite days in Vila Madalena, São Paulo, Brazil, and two remote days
Benefits
- No benefits, bonuses, equity, insurance, retirement plan, or other benefits were explicitly provided