Sleep Country is a retail and eCommerce company focused on helping customers improve their sleep. Its product range includes mattresses, bedding, adjustable bed bases, and related sleep accessories, available through physical stores and online channels. Sleep Country supports the shopping experience with promotions, financing options, delivery and setup services, sleep trials, and guidance from in-store and virtual sleep experts.
Brand Marketing Manager, Hush - Sleep Country (Hybrid)
Lead Hush’s consumer sleep brand marketing function for Sleep Country. Own integrated campaigns, partnerships, PR, affiliates, community engagement, and organic social growth.
Description
- Develop and communicate a brand marketing strategy that strengthens awareness, affinity, and top- and mid-funnel growth for Hush
- Direct integrated campaigns from initial concept through delivery across owned, earned, and paid media
- Source, negotiate, and oversee strategic brand partnerships and collaborations
- Create and expand an affiliate program focused on sleep and traditional media publishers
- Shape PR and communications activity, including media outreach, press opportunities, and brand narrative development
- Manage Hush’s online communities across Reddit and other relevant platforms
- Set the organic social direction and manage execution across social channels
- Build reporting processes and KPIs to evaluate brand health, funnel contribution, and return on investment
- Work closely with performance marketing, ecommerce, and product teams
- Oversee budget planning, forecasting, and relationships with vendors and agencies
Requirements
- Bachelor’s degree in business, marketing, communications, or a related field
- Five to eight years of experience in brand marketing, public relations and communications, or a related area within a consumer, direct-to-consumer, or retail brand
- Hands-on experience in several areas such as integrated campaigns, brand partnerships, PR and communications, affiliate marketing, and online community management
- A builder’s approach, with the ability to create strategy and execution plans in an environment without an established playbook
- Strong storytelling skills and the ability to turn brand positioning into engaging cross-channel content and campaigns
- Experience collaborating with performance marketing, ecommerce, and merchant teams
- Confidence using data to assess brand performance and impact
- Excellent project management, initiative, and attention to detail
- Creative and resourceful, with the independence to develop and deliver new ideas
- Availability to work occasional evenings and weekends for activations and events
Benefits
- Competitive compensation
- Medical, vision, and dental coverage
- Employee discount on products
- Diverse and inclusive workplace
- Training, mentoring, and career development opportunities
- Hybrid work arrangement